Pearl Adu

About

I am a designer with diverse design skills motivated by creating interactive and accessible designs with visual, product, motion, gamification, and 3D design as my medium.

Experience

• Product Designer · Co.Lab06-01-2024 – 07-01-2024

  • Collaborated with a cross-functional team of 2 software developers and a product manager to ship an MVP in 7 weeks. • Led design efforts in weekly sprints as the sole designer. Created a design system with WCAG compliance, user flows, customer journeys, user personas, sitemaps, low-fidelity wireframes, high-fidelity wireframes, and prototypes, creating an accessible and user-friendly product. • Partnered with the product manager to conduct market research, conduct user interviews, and synthesize user research. • Worked together with software developers on feature prioritization, aligning user needs with the technical capabilities and constraints of the product.

• Product Designer & Graphic Designer · Freelance (Self employed)06-01-2022

  During this period, I collaborate with freelance clients to refine my graphic design, product design, marketing, sales, and project management skills. I provide businesses with social media and branding content while boosting social media engagement and insights. • Develop and redesign graphic design branding assets, websites, concepts, and solutions for various projects while collaborating with key stakeholders to understand their vision and requirements. • Designing and developing freelance Webflow projects • Consults with key stakeholders of businesses to formulate marketing campaigns and report KPIs across various social media platforms • Conduct thorough research and analysis to identify user needs and preferences, helping the client make data-driven decisions to optimize their digital products and services for a competitive edge in the market • Grew esthetician business to a significant increase in social media engagement and brand insights as a result of these efforts 20%

• Fundraiser · Causeworx04-01-2024 – 05-01-2024
• Inland and International Case Analyst & Client Success · Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada09-01-2020 – 05-01-2021

  • Mastered the Government of Canada’s very complex and intricate Global Case Management System (GCMS) SaaS to perform data analysis and process hundreds of cases a day, achieving the daily quota • Displayed cross-cultural communication skills as a public servant to effectively onboard and communicate with clients. Along the way, solving their needs, guiding clients through the overall application to completion, and answering questions through SaaS. • Utilized government CRM and email to resolve client inquiries and tickets efficiently, offer technical platform support, and streamline accurate document submission with rapid response times to applicants • Analyzed and processed applicants’ cases, checking eligibility according to policy requirements as well as alignment with established accuracy precedents, followed by electronically filing cases by submission dates using Microsoft Excel • Elevated file completion time by 10% during Canada-wide pandemic federal application backlog • Trained, onboarded, and supervised new employees to operate the government’s SaaS for tasks for client success • Conducted electronic conversion processing workflows of logging, shipping, sorting and triaging incoming mail of domestic spousal and common-law partner applications and international permanent residence requests into the secure government-wide database for further evaluation

• Content Creator - Affiliate Streamer · Twitch06-01-2021 – 01-01-2023

  • Synthesized my passion for technology, entrepreneurship, and marketing to create a lucrative venture, leveraging my technological skills • Optimized my PC setup with software like Open Broadcaster Software (OBS), Streamlabs, and StreamElements to deliver high-quality content to my channel • Proficient in graphic design, using Adobe Creative Suite for the creation of custom overlays, custom graphics, custom branding badges/logos, and custom videos • Marketing strategy development and execution, with a comprehensive understanding of building marketing and business plans, including trends and KPI evaluations • Effectively managed social media accounts, implementing strategic tactics that led to substantial follower and subscription growth • Performed web traffic, KPI, and trend analyses for content optimization and website updates, ensuring a seamless user experience through comprehensive understanding of building marketing and business plans • Served as a moderator for multiple Twitch channels and Discord servers, fostering a positive and engaging environment for online communities

• Sales Specialist · H&M06-01-2016 – 09-01-2019

  • Recognized with the 'Entrepreneurial Spirit' Award for unwavering enthusiasm and dedication to the role, which served as a source of motivation for the team • Championed a proactive sales mindset, fostering problem-solving skills among colleagues, and enhancing customer product and service awareness • Demonstrated exceptional proficiency in handling challenging conversations and interactions with the utmost professionalism, consistently adhering to security and privacy protocols • Collaborated with Virtual Merchandiser for the development of creative floor plans, collaborating with the visual team to introduce innovative concepts that amplified customer engagement with sales promotions which led to meeting monthly target ROI • Served as the frontline contact for customers, resulting in a notable increase in upsells, store conversion rates, and the delivery of genuine customer support • Managed inbound telephone inquiries, effectively addressing customer concerns and guiding them to the appropriate departments for resolution • Thrived in a dynamic, fast-paced, and rapidly evolving work environment, adeptly handling multiple customer service tasks and responsibilities simultaneously • Executed administrative duties, including the onboarding and training of new team members, while providing valuable audits to enhance team performance • Conducted daily written and electronic data entry tasks, overseeing stock receipt and inventory accounting, and ensuring accurate signing off on packages and resources

Education

• DesignlabCertification, UX/UI Design
• George Brown CollegeCompleted courses within program, Special Events Management (Hospitality & Tourism)

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