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Zane Abele

Zane Abele

Marketing and Customer Experience Lead

7 yrs experience · Antwerp, Belgium · <10 hrs/week

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About

International marketing professional with 15+ years of experience in B2B tech industries. Always looking to strike a balance between long term vision and short term goals. I have a dynamic approach to management and strong belief in partnerships and cooperation. Passionate about customer-oriented product and service design.

Experience

  • Bridging Sales and Marketing at one of the top 20 exporters in country · Livonia Print09-01-2023 – 06-01-2024

    As a Head of Marketing at Livonia Print, I was responsible for alignment between sales and marketing; market and customer research; management of account based growth initiatives and brand exposure opportunities.

  • Leading Digital Marketing in Baltic region · LG Electronics07-01-2021 – 09-01-2023

    Handled digital marketing initiatives for the Baltic region, focusing on online campaigns, social media strategy, and digital advertising.

  • Marketing Manager · Telema06-01-2020 – 05-01-2021

    Managed marketing activities, developed marketing strategies, and executed campaigns to enhance brand visibility and customer engagement.

  • Marketing Lead | Balkan region · Mogo Finance10-01-2019 – 03-01-2020

    Led marketing efforts in the Balkan region, focusing on market analysis, campaign management, and regional brand positioning.

  • Marketing & Communications Lead · IBM Latvia06-01-2012 – 06-01-2014

    Directed marketing and communication strategies, managed public relations, and coordinated marketing campaigns to support business objectives.

Education

  • Riga Technical UniversityMaster of Business Administration (M.B.A.) candidate, Entrepreneurship and Innovations
  • Uniwersytet SzczecińskiInternational Business and Economics
  • Turiba, School of Business and AdministrationBc., Business, Marketing
  • University of LatviaHistory of Philosophy, completed 80 ECTS

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