Viktoriia Pegushina

About

Have grown professionally while submerged in American business culture, acquiring a profit- driven mindset and gaining a superpower to turn vague client requests for new tasks and edits into clear, actionable steps :) As an SMM Manager, I prefer a seamless SMM approach and agile improvements, ensuring that every campaign is aligned with business goals and tops customer’s engagement with clients. I also have a foundational understanding of web and mobile app development (front-end/back-end, QA, UI/UX), which complement my marketing expertise. I have recognized that, in the current form of my own business, the only way to scale revenue is by hiring and leading more managers to cover new small projects. This strategic shift distances me from d

Experience

• General Manager/ Owner · Digital Marketing Agency02-01-2022 – 07-01-2024

  Established and grew a small, yet successful SMM agency with North American clients driving all aspects of business development and strategic direction. Responsibilities included team management, project coordination, sales, and client relationships. Successfully recruited and led a cross-functional team, managed multiple client accounts, and engaged in client-facing activities to convert leads into long-term partnerships.

• Junior Product/Project Manager · Startup in Healthcare Niche / NDA02-01-2023 – 06-01-2023

  Assisted the Senior PM and founder during the ideation stage of a startup. Collaborated on gathering requirements, optimizing UX/UI, conducting acceptance testing, and establishing communication practices with the development team using Agile principles.

• Graphic Designer / Operations Manager · Wequity09-01-2021 – 12-01-2021

  Joined a short-term project at the pre-seed stage, developing initial corporate visuals and transitioning to a Project Manager role in Operations. Developed a cohesive presentation style, organized meetings, and established resources for recruiting IT personnel.

• Lead Generation Specialist · Roonyx01-01-2021 – 05-01-2021

  Specialized in sales and lead generation for IT projects. Prospected and qualified leads, developed a personal approach for reaching cold clientele, and generated a consistent sales pipeline. Became a key point of expertise in new B2B/B2C lead generation techniques.

• Marketing Intern · AIESEC Denmark09-01-2020 – 01-01-2021

  Joined an international team for a short-term internship focused on organizing an annual event. Collaborated on defining the event theme, led branding updates, and established a communication strategy to ensure consistent collaboration.

Education

• LCC International University, LithuaniaBachelor's degree, Contemporary Communication
• Art SchoolAssociate's degree, Design and Applied Arts
• High School #3High School Diploma, Communication, General

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