Zane Winston

About

With a Bachelor's degree in Communication and Media Studies from UCLA, I have gained a solid foundation in marketing and analytics. My professional journey includes roles such as Marketing Analyst and Senior Marketing Analyst at Jerry, where I honed my skills in programmatic buying campaigns and performance KPIs. I then transitioned to Morty as a Growth Associate, further expanding my expertise in marketing and growth strategies. My most recent role as a Growth Marketing Manager at LULA allowed me to leverage my experience to drive business growth and success. Throughout my career, I have consistently demonstrated a strong understanding of marketing analytics and a strategic mindset to optimize ROI. My passion for leveraging data to inform marketing strategies has been a driving force in my career, and I am committed to continuing to make impactful contributions in the field of marketing.

Experience

• Growth Marketing Manager · LULA08-01-2023 – 02-01-2024
• Growth Associate · Morty08-01-2022 – 08-01-2023
• Consultant · Jerry08-01-2022 – 01-01-2023
• Senior Marketing Analyst · Jerry07-01-2022 – 08-01-2022
• Marketing Analyst · Jerry06-01-2021 – 06-01-2022

  Manage CPC based bidding on programmatic buying campaigns to drive performance KPIs. Lead testing of new programmatic channels by working alongside partner, data, and engineering teams to set up technical requirements while pricing our user segments to maximize ROI. Provide weekly performance review, testing strategy, and next steps to provide visibility into marketing strategy for members of the executive team.

Education

• UCLABachelor's degree, Communication and Media Studies

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