Heather Gaynor

About

An experienced professional in CRM management and growth marketing, with a strong background in digital strategy and entrepreneurship. Proven track record in managing brand reputation, enhancing digital presence, and executing successful marketing strategies to increase engagement and conversions.

Experience

• CRM Senior Manager · Lunar Solar Group2024-10-01 –
• Manager, CRM · Lunar Solar Group2023-10-01 – 2024-10-01
• Senior Growth Analyst, CRM · Lunar Solar Group2023-05-01 – 2023-12-01
• Growth Analyst, CRM · Lunar Solar Group2022-08-01 – 2023-05-01
• Marketing And Media Assistant · Michigan Medicine2021-11-01 – 2022-06-01

  Auditing the Section's social media presence to plan and implement recommendations. Managing brand reputation through evaluations of patient experiences at clinic site.

• Digital Coordinator · Yaffe Digital Media Initiative2021-11-01 – 2022-05-01

  Built new branding guidelines for MARKETING-ISH and website to boost site traffic by over 100% in first two weeks.

• Chief Executive Officer · Scrunchie Shot LLC2019-11-01 – 2022-05-01

  Collaborated with BFA Product Designer and conducted market research to create hidden flask product and brought to market with over 500 orders completed to date. Created website design and content, in top 6% of stores launched in same week. Produced TikTok content to promote Scrunchie Shot and increased following to 15,000 followers with 642,200+ likes.

• Marketing Intern · dluxSuites2021-02-01 – 2022-03-01

  Facilitated creation of new copy for DLUX Suite's website and sister-company KH Essentials to increase lead conversion by 15%. Presented new marketing strategy, including target market breakdown and posting schedule, that was adopted by the marketing team.

• Corporate Strategy Student Services Assistant · University of Michigan - Stephen M. Ross School of Business2021-09-01 – 2022-02-01
• Marketing Communications Intern · Brut Detroit2019-08-01 – 2020-04-01

  Conducted market research with Qualtrics survey (259 responses) and focus groups to identify target market and redirect marketing efforts. Established and implemented a marketing strategy to target Brut Detroit’s consumer segment based on market research results. Identified inconsistencies across company's socials and website and adjusted appropriately to improve digital presence, increasing Instagram Discovery reach by 42%.

Education

• University of MichiganBachelor of Arts - BA, Cognitive Science, Entrepreneurship
• University of Michigan - Stephen M. Ross School of BusinessMaster of Management

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