Zareen Khan

About

Founder with proven track record of driving growth, establishing strong brand identities, and leading cross-functional teams. Skilled in cultivating partnerships, developing innovative content, and implementing data-driven marketing strategies.

Experience

• Founder · Editio Publishing, LLC08-01-2021

  Established and grew Editio brand to over $100,000 in annual revenue by selecting, translating, and marketing Korean and Japanese novels that resonated with English-speaking customers Developed recognizable visual identity and brand position through creative workshop sessions with illustrators, artists, and graphic designers Led diverse internal and external teams of translators, editors, illustrators, and designers in the end-to-end production of over 50 volumes, building a reputation for consistent high-quality content while ensuring consistency with style guidelines Collected and analyzed data from 35+ customer and peer interviews and 300+ survey respondents to identify areas for platform and marketing improvement Identified potential customer spaces and implemented targeted strategies (e.g., organic social media interactions, free chapters, comparative title Amazon ads) to optimize for maximum impact Built strong relationships with foreign publishing houses and rights agents in South Korea and Japan, negotiating over twelve series licenses (100+ volumes)

• Research Assistant · The George Washington University05-01-2020 – 05-01-2021

  Conducted original research through interviews and primary document analysis and published in Johns Hopkins’ SAIS Review of International Affairs Prepared targeted memorandums summarizing government documents, legal proceedings, and policy proposals to support high-profile conference presentations

Education

• The George Washington UniversityMaster of Arts - MA, Asian Studies
• Suffolk UniversityBachelor of Science - BS, Government

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