Zoë Groenewald

About

With a strong foundation in UI/UX design and visual communication, this individual thrives at the intersection of creativity and strategy. Currently pursuing a Master of Science in Marketing and Analytics at Hult International Business School, they are passionate about leveraging marketing analytics and consumer behavior insights, digital marketing, and AI-driven design thinking to create impactful brand experiences as well as luxury marketing. Over the years, they have worked as an Intermediate UI/UX Designer and Visual Communication Specialist, leading design strategies that improve user interaction, engagement, and trust. From revamping Discovery Invest’s online experience to designing seamless eCommerce and FileMaker systems, they have helped brands enhance their digital presence through intuitive and user-friendly designs.

Experience

• Intermediate UI/ UX Designer · Freethinking2022-05-01 – 2024-08-01

  I was a consultant for Discovery Invest - The design team worked on revamping new upcoming Payments & Service for SSP, user interface designs, usability testing and product feedback with stakeholders and Business Analysts. Revamped Discovery Invest's future web online and mobile platforms, resulting in improved user interaction and easier navigation through user-friendly designs from Figma. Provided user-centered interface designs that enhanced the coherence of the digital experience and increased the client's trust in the operation and usability of the product. Gathered product input and carried out usability testing, which led to important design improvements that raised performance metrics and user happiness. Interpreted user behaviour data to shape product roadmap and stakeholder presentations. I worked with cross-functional teams to ensure that design solutions that met stakeholder requirements were seamlessly integrated.

• UI / Graphic Designer · BasicData (PTY) LTD2017-05-01 – 2022-04-01

  Designed customer centric UI/UX for eCommerce platforms, and CRM systems (FileMaker) and websites, producing aesthetically pleasing and intuitive digital experiences that increased customer satisfaction. Developed fully functional digital marketing assets across web, email, and social for diverse B2B and retail clients Developed corporate identities for businesses and restaurants, including logos, menus, advertisements, and social media content, which strengthened brand recognition and market presence Visual trend cosmetic forecasting and market analysis to guide design strategies, guaranteeing that product images and branding remained ahead of market trends and captivated target consumers. Cosmetics - Creating trend forecasting for cosmetics, branding, mockups & presentations for upcoming cosmetic products.

• Junior Graphic Designer · Pinkispade2015-01-01 – 2016-11-01

  I was currently studying as a Graphic Designer, whilst I was studying I wanted to step into the world of work. I worked part time, I did a lot advertising - editing photographs, posters, banners, corporate identity as well maintaining website.

• Sales Assistant · adidas2013-11-01 – 2013-12-01

  Sales person - selling merchandise, stock-taking and customer service.

Education

• Hult International Business SchoolMasters of Science in Marketing and Analytics
• University of JohannesburgPostgraduate Degree (Honours), Communication Design and Layout
• University of JohannesburgBachelor's degree, Communication Design and Layout

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