Aakanksha Khanna

About

My professional journey includes roles such as Senior Growth Manager at Paytm, where I led teams to drive user acquisition and engagement. As a Growth Lead at FairMoney, I developed and executed strategies for user growth and engagement in financial services. I also served as the Growth and Marketing Lead at Challau, spearheading marketing campaigns and growth initiatives. My latest full time role at Showbie included spearheading both paid and organic growth marketing campaigns. My expertise extends to digital marketing, as seen in my role as a Digital Marketing Consultant. As a Growth Marketing Specialist at Collab., I optimized user acquisition and retention through data-driven strategies. My career reflects a commitment to driving online engagement and conversion through strategic marketing initiatives.

Experience

• Digital Marketing Consultant · Self-Employed07-01-2021

  As a Digital Marketing Consultant, I work with global clients across diverse industries and businesses to lead their digital + growth marketing requirements. My expertise includes both paid and organic marketing.

• Growth Marketer (Lead) · Showbie Inc.04-01-2024 – 11-01-2025

  - Led user acquisition, activation, retention, engagement and monetization for B2C and B2B businesses through organic + paid growth - Delivered $200k+ in incremental revenue growth - Spearheaded website refresh projects leading to 20% incremental growth in new user acquisition

• Growth Marketing Specialist · Collab.07-01-2023 – 10-01-2023

  As a Growth Marketing Specialist at Collab., I led initiatives to optimize user acquisition and retention through data-driven marketing strategies.

• Growth and Marketing Lead · Challau05-01-2022 – 06-01-2023

  As the Growth and Marketing Lead at Challau, I spearheaded marketing campaigns and growth initiatives to expand the company's market presence.

• Growth Lead · FairMoney08-01-2021 – 2022

  As a Growth Lead at FairMoney, I developed and executed strategies to drive user growth and engagement for the company's financial services.

• Senior Growth Manager · Paytm04-01-2019 – 06-01-2021

  As a Senior Growth Manager at Paytm, I led cross-functional teams to drive user acquisition, engagement, and monetization for the company's digital payment platform.

Education

• Institute of Management Technology, HyderabadPost Graduate Diploma in Management, Marketing
• Delhi Public School - R. K. Puram
• Delhi UniversityBachelor of Arts (BA), Economics

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