Deepanshu Yadav

About

Results-driven marketing professional with over 6 years of experience in both digital and product marketing. Proven ability to collaborate seamlessly with Product/Tech and Content/Brand teams to develop and execute innovative marketing strategies. Specialized in SEO, PPC, Paid Media, Lead Generation, Marketing Automation, Growth Marketing, Web Development, and No-Code Automation. Expert in leveraging paid media strategies to achieve business results while optimizing ad spends. Skilled in driving ROI-focused campaigns, enhancing conversion rates, and increasing customer acquisition through data-driven insights, A/B testing, and staying ahead of industry trends. Passionate about integrating cross- functional efforts to deliver measurable and

Experience

• Sr. Manager, Performance Marketing · GradRight Inc.10-01-2022

  Digital Marketing: Developed and executed a comprehensive paid acquisition strategy, achieving an impressive 41% ROI for every dollar spent. Engineered an automated sign-up funnel, reducing the reliance on the Calling team. Successfully scaled campaigns from $20,000 to $200,000. Cultivated a culture of robust data collection and A/B testing, resulting in iterative improvements of campaign performance. Lead a team of 3 full-time marketers, along with 4 content creators and 4 designers. Applied data-driven insights to optimize campaigns, enhancing conversions. Product-Led Growth Marketing: Developed an AI-powered SOP writing tool that facilitated early lead adoption in the marketing funnel, significantly reducing last-minute ad spend during peak seasons and generating 500 high-quality leads. Increased the product's LTV by introducing a new line of business acquisition through a "refinance" model. Established a new acquisition channel by partnering with PhonePe, resulting in a 25% increase in daily sign-ups. Collaborated with affiliate channels, including Valueleaf, driving a 10% growth in sign-ups. Launched a brand IP, "Ed-loan Arena," an exclusive lender bidding event to create mass market buzz, remarket leads, and stay ahead of competitors who use traditional marketing ads. Developed an innovative 'study abroad bot' leveraging Gradright data, designed for enhanced engagement and virality.

• Sr. Manager Growth And Marketing · BeGig05-01-2022 – 10-01-2022

  1. Achieved over 100 high-quality user signups in just 2 months with a 15% conversion rate through advertising with long process signups. 2. Generated more than 250 leads for the sales team using LinkedIn automation. 3. Successfully trained and managed a team of 8-10 members. 4. Collaborated with cross-functional teams to gather insights and feedback. 5. Created monthly reports on company-wide metrics. 6. Designed and developed a blog section on Webflow to improve SEO. 7. Launched a side project aimed at generating high-quality user signups through the HR community. 8. Implemented the AAARR framework to drive revenue growth.

• Co-Founder · Bike Accessories03-01-2021 – 07-01-2021

  1. Founded and operated a successful dropshipping venture specializing in bike accessories sold worldwide. 2. Achieved $15,000 in sales within a 2-month period. 3. Ensured customer satisfaction with a base of over 150 happy customers.

• Growth Marketer · Voxturr04-01-2018 – 06-01-2021

  Demonstrated leadership in the growth team by hiring, training, and leading the team to provide scalable solutions to major B2B and B2C brands in India and the US. IBM - Conducted successful webinars for IBM, generating 150+ registrations per webinar. Sodexo - Utilized email marketing to generate 500+ leads for Sodexo. Intelligent Contracts - Implemented Quora marketing and SEO tactics to generate leads for Intelligent Contracts. Happily Health - Boosted Happily Health's mobile app downloads from 2k to 10k per month and decreased the cost per install (CPI) to 80%.

Education

• Sri Aurobindo CollegeBachelor of Commerce - BCom, Business/Commerce, General
• Delhi Institute of Digital Marketing (DIDM)Digital Marketing Course

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