Suyash Chaudhari

About

A pi-shaped marketer expert in growth marketing and proficient in content marketing. Well-versed in all things paid media including digital media planning, e-commerce strategy and marketing measurement. A self-starter with a founder-mindset, ability to thrive & perform in an ambiguous setting, strong bias for action and deep analytical skills. Prepared to bring 6+ years of progressive experience and make something people want.

Experience

• First Marketer · ClearFeed02-01-2023

  Responsible for leading the initial marketing efforts and establishing the brand presence in the market. - Demand Generation: >$0.3 million in opportunity and ~53% in overall revenue through Paid efforts. - Led paid media - tracking campaigns, reporting, leads & conversions. - Built out a content team including both FTEs and freelancers. - Oversaw website development with a designer & a webflow expert. - Tracked engagement on GA4/Hotjar for landing page optimization. - Hands-on with Google ads, tag manager, analytics, looker studio, LinkedIn ads, Reddit ads, Webflow. - Oversaw product launches, PR, backlinking and content hiring. - Assisted in reviewing Content for quality and SEO.

• Co-Founder · SalesJarvis.com09-01-2021 – 12-01-2022

  - Led early stage market activities including founder-led 'Evangelist' sales, customer experimentation and product iteration. - Crafted Go-to-market strategy including reaching customers (marketing), closing (sales), and retaining & growing them (success). - Created a value-metric & customer-cohort driven pricing plan that scales with the customer and maximizes revenue potential. - Developed an Impact & Complexity based framework to be used by the product team for tasks & product features prioritization.

• Account Manager · MightyHive2021 – 07-01-2021

  - Managed planning, execution and performance of e-commerce, social, search, display, video, & mobile advertising campaigns. - Worked as the key player in kick-off meetings, ad serving, campaign planning & optimisation, and quarterly business planning. - Developed relationships with client-side stakeholders in order to ascertain business needs & craft the best strategic approach. - Advised clients on industry best practices & trends, performance benchmarks, the competitive landscape, & how it impacts them. - Aligned client's needs with company solutions to help them achieve their goals & uncover opportunities to drive long-term value.

• Business Manager · GroupM05-01-2020 – 12-01-2020

  - Specialised in Programmatic Media Buying delivering Display, YouTube, OTT, Amazon campaigns for FMCG & Telecom clients. - Developed analytics dashboards to inform optimization & compare campaign performance (CPC, CTR, RoAS) with benchmarks. - Crafted lists of negative keywords to ensure the right ASIN shows up for the right search term increasing efficiency and RoAS.

• Leadership Trainee · GroupM05-01-2019 – 04-01-2020

  - Planned, Executed, Optimized & Delivered KPIs for Programmatic campaigns across Hong Kong, Taiwan & India. - Established processes for Monitoring & Optimization by institutionalizing metrics correlated with Business KPIs. - Handled quarterly budgets of more than INR 3 crores and delivered KPIs with a 0% error rate across campaigns. - Trained in developing Integrated Media Strategy from Business Objective to Market Prioritization to Media Mix. - Developed thorough understanding and hands-on experience of bidding strategies, DSPs, RTB, Ad Exchanges. - Declared winner among 76 practitioners across GroupM APAC for an online Programmatic Quiz by Xaxis Singapore.

• Summer Intern · GroupM04-01-2018 – 05-01-2018

  Project: Audience Segmentation for Programmatic Targeting - Developed understanding of traditional Target Group definitions for the assigned brands: Pizza Hut & KFC (Kentucky Fried Chicken). - Identified audience segments and extracted data (psychographic & demographic) from company's assigned market research tools. - Developed coherent definitions for each of the audience segments by correlating information extracted from the tools. - Determined opportunities to target and communicate with these audience segments in a personalized manner across channels.

• Customer Success Manager · Amura Marketing Technologies2017 – 06-01-2017

  Led process improvement & problem-solving efforts to create standard procedures and escalation policy for customer success. Capitalized on customer up-sell opportunities resulting in 30% increased leads and 10% increased bookings for our customers. Collaborated with the development team to setup Lead Scoring and Lead Nurturing algorithms to assist in qualifying leads.

• Associate Software Engineer · CakeSoft Technologies Private Limited07-01-2016 – 12-01-2016

  Handled various technical aspects like coding of modules of the App following the given design specifications. Gained significant technical knowledge of Android Application Development and Product life cycle.

• Project Intern · eQ Technologic08-01-2015 – 06-01-2016

  Responsible for assisting in a project related to audience segmentation and targeting, gaining hands-on experience in market research and data analysis.

Education

• Indian Institute of Management, IndoreMaster of Business Administration - MBA, Business Administration and Management, General
• Pune Institute of Computer TechnologyBachelor of Engineering - BE, Computer Science

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