Aamna H.

Experience

• Design Lead · Light of Sakina2023-05-01 –

  Led the visual identity across all brand touchpoints, elevating Light of Sakina into a luxury spiritual fragrance house. Spearheaded packaging and creative direction for key collections including Lahzah, Duaa, Eman, Ehsaas & Tuba, with features in Vogue Arabia, Cosmopolitan Middle East, and Durrah magazine. Collaborated with the scent development team to translate rituals and emotional storytelling into packaging that embodies storytelling through form, material, and sensory cues. Directed photoshoots and campaigns ensuring every output reflected the brand's storytelling and aesthetic vision. Oversaw creative consistency across digital, print, and retail while mentoring the design team.

• Graphic Designer · Light of Sakina2022-08-01 – 2023-05-01

  Designed for digital platforms including Instagram, Meta Ads, emailers, and web banners—shaping the online face of the brand. Maintained and updated the Light of Sakina website, ensuring design and UX consistency across launches and campaigns. Created print-ready artwork for packaging, marketing kits, and B2B gifting clients including Al Habtoor, Palazzo Versace, Atlantis the Royal, and Neom. Supported cross-functional teams with visual assets for events, retail, and brand collaborations.

• Senior Graphic Designer · Waassta2021-03-01 – 2022-03-01

  Designed social media content, digital assets, and pitch decks for clients in F&B, real estate, and wellness industries. Managed backend execution and client-facing design tasks, ensuring seamless delivery. Worked with notable brands including Al Mouj Muscat, Koala Picks, and Entrecôte Café de Paris.

• Freelance Graphic Designer · Freelance2020-02-01 – 2020-12-01

  Successfully delivered logo design, branding, social media posts, artwork for prints, and bookmark designs for various clients.

• Social Media Content Creator · Mental Health AE2020-07-01 – 2020-10-01

  Created engaging content for Instagram, increasing engagement by 21% within 2 months. Researched topics, designed posts, stories, and handled miscellaneous design needs.

Education

• Swinburne University of TechnologyBachelor of Design, Multimedia Design
• Swinburne University of TechnologyFoundation, Design

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