Anushka kamble

About

Multi-disciplinary designer specializing in UI/UX, branding, and human-centered design with a strong focus on “Humanizing Technology”—turning complex digital systems into intuitive, engaging user experiences. Proven ability to combine strategic thinking, consumer psychology, and visual storytelling to drive brand growth, engagement, and measurable business outcomes, including ad creative optimization that improved ROI and lead quality and brand/design work using Adobe Creative Suite across web, social, and campaign contexts.

Experience

• Marketing Executive · Tibro Tours06-01-2025 – 09-30-2025

  Led creative marketing strategy across Holidays, Trade Fairs, MICE, and Knowledge divisions Designed targeted visual campaigns for both B2B and B2C audiences Achieved 100+ bookings in a single month, a 3-year high Optimized ad creatives and targeting to improve ROI and lead quality

• Design & Brand Management Intern · Maga Retail10-01-2024 – 04-30-2025

  Creative and detail-oriented Multi-Disciplinary Designer specializing in UI/UX, branding, and human-centered design. Strong focus on “Humanizing Technology” by translating complex digital systems into intuitive, engaging user experiences. Proven ability to combine strategic thinking, consumer psychology, and visual storytelling to drive brand growth, engagement, and measurable business outcomes. Developed cohesive Branding and digital presence with Adobe Creative Suite Led creative direction for web and social platforms through UI/UX Design Strengthened brand positioning for younger demographics Contributed to sub-brand identity for The Sand Art Store Managed brand identity and social media strategy Applied consumer psychology to enhance engagement and trust (User Research) Improved positioning within semi-luxury jewelry segment Supported creative direction for national campaigns (Lakmé, Vaseline, Miraggio) Ensured brand alignment with market positioning and storytelling consistency Redesigned Diwali packaging leading to ~10% increase in sales Worked on branding and product presentation strategies Award Winner – NMIMS Symposium for research paper: “Reflect Aura: GenZ’s Guide to Sustainability” Art Installation featured at Kala Ghoda Festival 2024 Led Rotaract Club of New Bombees to Bronze Club Award as Charter President & Creative Director Guided visitors and explained artistic processes and concepts Bridged communication between creators and audience

• Brand Management Intern · Bodh Gem and Crystals04-01-2024 – 07-31-2024

  Improved positioning within semi-luxury jewelry segment Ensured brand alignment with market positioning and storytelling consistency Redesigned Diwali packaging leading to ~10% increase in sales Worked on branding and product presentation strategies

• Creative & Brand Intern · The G Story04-01-2023 – 04-30-2024

  Contributed to sub-brand identity for The Sand Art Store Managed brand identity and social media strategy Applied consumer psychology to enhance engagement and trust (User Research) Ensured brand alignment with market positioning and storytelling consistency

• Brand Management Intern · The Berry People03-01-2023 – 04-30-2023

  Strengthened brand positioning for younger demographics Developed cohesive Branding and digital presence with Adobe Creative Suite Worked on branding and product presentation strategies

• Art Docent · Dior01-01-2022

  Guided visitors and explained artistic processes and concepts Bridged communication between creators and audience

Education

• NMIMS School of DesignB.Des., B.Des. – Humanising Technology

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