Aanchal Shekhawat

About

Gone are the days when just putting your face in front of clients was enough. No one wants to read boring, broadcast-style copy and marketing strategy that sounds like it's from the black and white era. Today the world is more competitive, distracted, and demanding than ever before. The deal is simple - either you stand out or lose. You might have a world-class service, but in the absence of the right messaging that communicates what your business does, your prospect won’t take a look at your business. So, instead of using time-wasting generic content, if you choose to invest in client-focused converting copy, it will lead your way to multiple-figure revenue. I also want you to become richer. That is why I create copy that: ↳ Connects, captivates, and converts your audience. How? What’s the science behind it? 01/ First, I get to know your brand from the inside out (including your voice and tone). 02/ Then, I understand your dream clients better than they know themselves - fears, pain, desires, aim, tone, touchpoints (marketers call it in-depth audience research). 03/ Bridge the gap with the right tone and narration, communicating how your business can impact their lives. Sounds simple? It should. A copy must always sound like that, otherwise no one would invest in a complicated, uncertain solution sounding too unreal to even exist. You are still here, reading this copy. I got you. Drop me a DM with all your queries and project details to get started ASAP!

Experience

• Fractional Marketer & Copywriter · RogerRoger2024-10 –

  I focus on writing copy and executing product marketing inside the team. But really, my job is to be RogerRoger’s voice to the world—and bring a little bit of that world back to RogerRoger.

• Me · Aanchal Shekhawat2023-10 –
• Copywriter · Jett Develops2024-5 – 2024-6
• LinkedIn Copywriter & Marketer · QuickUp.si2024-1 – 2024-6

  This is the team where I grew from a tiny sapling to a growing plant. Quickup is a LinkedIn ghostwriting agency. Inside the agency, I closely worked on: → Creating compelling content for B2B and SaaS founders → Crafting content strategy: Tofu, Mofu, Bofu content → Doing compelling research on the target audience → Writing the copy in the client's brand tone and voice → Creating engaging content that builds founders' brands on LinkedIn It was a long journey with the team, and I got to learn a lot of things. The founder and manager were both supportive and led my way to all the high-value projects I have done as a copywriter. This is the team where I grew from a tiny sapling to a growing plant.

• Marketing Copywriter · The180Crew2024-4 – 2024-5

  It was a short one-time project with Trevor, the founder of 180crew. They already had a marketing copy in place, but the conversion rate was low. No strategic messaging. No value proposition. Just a chunk of plain complicated information. So, here's how I helped The 180crew with a marketing copy that spoke to premium multi-figure businesses in under 1 month: 01/ Unique positioning: → They were good people doing social impact business which means 90% of their revenue directly goes to communities that need peace in Ethiopia, Thailand, Myanmar, and the Philippines. 02/ Market research → Conducted in-depth market research to understand the target audience and psychographic profiling. → Analyzed audience personas to identify key pain points, aims, and desires, ensuring the copy resonates with their target audience base. → Performed competitor research to understand the competitive landscape, identifying opportunities for differentiation and unique value propositions. 03/ Execution → Developed strategic messaging that effectively communicates 180crew’s offerings and benefits. → Executed the copy in simple, digestible chunks. It was one of the most exciting projects to work with Trevor. He is an inspiring figure who has dedicated his life to humanity and frontline negotiation. It’s an immense privilege to work with businesses like these. As an exclusive bonus, I got a chance to hear stories of armed rebel groups, weapons, and negotiating when lives are at stake.

• LinkedIn Copywriter · Able-Academy2024-3 – 2024-4

  I wrote LinkedIn thought leadership content for clients inside Able Academy: → Took in insights from founders to write well-crafted posts → Understand LinkedIn best practices → Care about readers and their perception → Position founder as thought leader → Improved the copy based on feedback

• Personal Mentor · NGO2021-11 – 2024-4

  I've worked closely with kids from underprivileged areas to help them with: - Building interpersonal skills - Improving their academic performance - Developing their calculative and logical thinking skills

• Content Writer · Medium2022-2 – 2022-11

Education

• Prince Academy of Higher Edu. Shikshan Prashikshan Mahvi., SikarHigh school, Biology/Biological Sciences, General

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