Maureen Murphy

About

UX Design strategist and Principal UX Architect with a deep record of simplifying complex systems, unifying fragmented digital experiences, and driving clarity across enterprise and startup products. Known for diagnosing problems others miss, creating scalable information architecture (IA), simplifying workflows, finding and solving for root causes, and delivering user experiences validated through research. Low ego, high clarity, consistent impact; also brings AI guidance grounded in core IA principles (context, taxonomy, interaction scaffolding).

Experience

• Founding Product Designer · The Candidate Experience10-01-2025

  • Partner to Founder in all aspects of product design, balancing mission with clear, frictionless paths to both revenue streams. Founder's response to the work: "You've provided significant impact in a very short period of time." • Provided: audits | prototypes | improved messaging | taxonomy | design system | data governance | UX guidance | AI guidance

• UX Design Strategist (Lead Product Designer) · Int’l Flavors & Fragrances (via Atrium)07-01-2023 – 07-01-2025

  • Unified two ServiceNow platforms into a single portal scaled to support all business units, improving user comprehension. • Redesigned form flows and chatbot interactions, increasing findability and reducing user friction across service requests. • Built prototypes, design system components, and taxonomy structures that standardized patterns across teams. • Established data governance and naming conventions that improved consistency and reduced rework.

• Principal UX Architect (Lead Product Designer) · DTCC (via Birlasoft, Inc.)05-01-2022 – 07-01-2023

  • Modernized and unified 100+ screens across legacy applications containing complex conditional logic - through heuristic audits, discovery, persona work, and prototyping - creating a consistent and intuitive user experience. • Directed junior UX staff and improved team understanding of IA and UX decision making. That tutelage resulted in “Thank you so much for everything you’ve taught me.” • Earned the endorsement: "This project would be a smoldering crater in the ground if not for you."

• UX Architect (Lead Product Designer) · Campaign Drive by Pica9, Inc.09-01-2017 – 12-01-2019

  • Rebuilt platform IA and simplified complex workflows for field users, client marketing teams, and executives. • Conducted heuristic audits and discovery that identified product gaps, process steps to eliminate, and necessary paradigm shifts. • Delivered UX designs and simplified processes that met with applause from all clients upon review. • Influenced product roadmap and organizational understanding of UX, IA, and process logic across internal teams.

• UX, IA, Product Designer & Content Strategist roles · Various companies & industries12-01-2002 – 05-01-2022

  See Appendix for details.

• Vice President, Ad Sales Planning · Westwood One12-01-1999 – 05-01-2002

  • Maximized $300+ million of ad inventory through pricing strategy, demand planning, and negotiations. • Reorganized two departments (15 direct reports) to create skills development and advancement paths, while reducing headcount. • Recovered $400,000 in revenue previously slated for cancellation due to poor legacy strategy. • Achieved 99% of budget despite legacy operational issues and improved the company's reputation through revamped processes.

• UX Designer & Service Designer · Toptal (Consultancy)02-01-2022 – 05-01-2022

  Clients: The Arc (non-profit), W.L. Gore (manufacturer) | Service Platform, SAP Integration

• UX Designer & Service Designer · Toptal (Consultancy)07-01-2016 – 09-01-2017

  Clients: The Arc (non-profit), W.L. Gore (manufacturer) | Service Platform, SAP Integration

• UX Architect · Berlin Cameron (Agency)11-01-2020 – 02-01-2022

  Clients: Natural American Spirit (tobacco), Wild Turkey (spirits) | Websites

• IA/UX Designer · Saatchi Wellness (Agency)12-01-2019 – 05-01-2020

  Clients: Various (pharma) | Websites, tablet presentations for sales reps, mobile app

• IA/UX Designer · Saatchi Wellness (Agency)02-01-2010 – 01-01-2013

  Clients: Various (pharma) | Websites, tablet presentations for sales reps, mobile app

• UX Designer · Pappas McDonnell (Agency)02-01-2017 – 05-01-2017

  Clients: Panasonic | Website overhaul

• UX Architect · Cult Health (Agency)10-01-2011 – 02-01-2017

  Clients: Various (pharma)| Websites, tablet presentations for sales reps

• UX Architect · Visual Mercenary Group (Agency)10-01-2011 – 02-01-2017

  Clients: Stealth (entertainment companies), Rizing (SAP implementor) | Platforms, website

• UX Analyst · What Users Do (UX research platform)11-01-2013 – 09-01-2017

  Clients: Various global brands | Websites, apps

• UX Designer · Weka Solutions (Consultancy)10-01-2016 – 12-01-2016

  Clients: Alexion (rare disease pharma research) | Intranet

• Content Strategist · Valtech (Agency)07-01-2015 – 01-01-2016

  Clients: Wegmans (supermarket chain) | Website

• Content Strategist · VML (Agency)04-01-2013 – 09-01-2014

  Clients: White & Case (law firm), EY, Legoland, Charter Communications, Kodak | Websites

• IA/Interaction Designer · House Tab (start-up)08-01-2013 – 09-01-2013

  Ecosystem of phone app and tablet platform for restaurant & bar service, payments, and gifting for 3 very different personas

• IA/UX Architect · Creative Feed (Agency)07-01-2012 – 10-01-2012

  Clients: Vision institute, Plantronics, OTC Markets | Websites

• IA/UX Architect · Shoregroup (telecom tech)05-01-2012 – 12-01-2012

  Redesign of the Case Sentry diagnostic and alert platform for enterprise telephony

• IA/UX Designer · Havas Life (Agency)09-01-2011 – 02-01-2013

  Clients: Various (pharma) | Websites, tablet presentations for sales reps, apps

• Content Auditor · Doremus (Agency)01-01-2013 – 02-01-2013

  Clients: Visa, Sun Life Financial | Websites

• Sr. Interaction Designer · Brand Wizard (Agency)02-01-2012 – 09-01-2012

  Clients: Visa, Covidien, McKesson, others | DAM platform client portals

• Interaction Designer · Patch.com11-01-2011 – 02-01-2012

  Local news websites ecosystem / platform

• IA/UX Architect · Direct Marketing Association06-01-2011 – 05-01-2012

  Ecosystem overhaul (17 websites)

• Information Architect · CDMI Connect (Agency)04-01-2011 – 07-01-2011

  Clients: Various (pharma) | Websites

• IA / UX Architect · Ketchum Digital (Agency)04-01-2010 – 07-01-2010

  Clients: CooperVision (vision products) | Website

• Information Architect · Tribal DDB (Agency)01-01-2010 – 07-01-2010

  Clients: Dailies (vision products) | Website restructure to simultaneously support both global and local messaging

• Sr. Information Architect · MRM Worldwide (Agency)10-01-2007 – 10-01-2009

  Clients: Intel, Bertolli Foods, US Army | Websites, tools, data structure overhaul for ~2500 products

• Lead Interaction Designer · Digitas (Agency)09-01-2007 – 10-01-2007

  Clients: Delta Airlines | Self check-in kiosk

• IA / Usability Consultant · Procurestaff01-01-2007 – 07-01-2007

  Two-sided recruitment marketplace SaaS platform

Education

• Fordham University Graduate School of BusinessMBA, Marketing
• Fordham University College of Business AdministrationBS, Marketing, Finance, Communications
• Bronx High School of ScienceRegents Diploma, Advanced curriculum

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