Abbie Gepner

About

I design impactful graphics that transform curiosity into connection. With over 5 years of interdisciplinary design experience, I craft visual narratives for digital experiences, advertising campaigns, and exhibits—translating complex topics into memorable, audience-first experiences. My work bridges digital precision (UI/UX, design systems, motion graphics) and environmental storytelling (exhibit graphics, interpretive panels) to spark wonder, drive stewardship, and leave lasting impressions. Currently advancing my expertise in experiential design (Pratt Institute Exhibition design certification in progress), I aim to create experiential graphics that don’t just inform—they inspire action and redefine how people engage with the world. Areas of Focus: - Systems Thinking with Purpose: Building scalable design systems for nonprofits, brands, and cultural institutions that prioritize audience empathy and accessibility principles. - Multimedia Experiential Storytelling: Working across animated and interactive digital products as well as physical environments to turn complex subjects and brand stories into accessible and memorable narratives for diverse audiences. - Interdisciplinary Collaboration: Partnering with scientists, developers, copywriters, creative directors, and subject matter experts to balance rigor and creativity across identities and campaign systems. - Emerging Experiential Techniques: Advancing 3D modeling (SketchUp), environmental graphics, and holistic understanding of exhibition design principles to enhance spatial storytelling. Passionate about designing cultural spaces where learning and awe coexist. Featured Projects & Impact: - Mission-Driven Campaigns with Depth: Created multimedia recruitment campaigns for nonprofits like ASPCA and Red Cross, blending emotional storytelling with conversion-focused UX. Delivered career sites and animations under tight deadlines, demonstrating agility in fast-paced agency environments. - Environmental Graphics for Science Literacy: Designed the identities and panel systems for Women in Paleontology, NY Rocks!, Six-legged Science, and Conservation Paleobiology, a permanent exhibit at the Museum of the Earth. - Workshops for Creative Growth: Trained teams in After Effects and Figma at Appcast, streamlining workflows and empowering designers to integrate motion graphics into user-centered storytelling.

Experience

• Visual Designer · Appcast, Inc2023-07-01 –

  Working across UI/UX, animation, digital ads, and print mechanicals to execute memorable creative. Conceptualizing and iterating for unique multi-media campaigns to build and raise awareness of brands. Researching emerging industry trends and tools, and leading team workshops for skill development. Collaborating with creative directors, copywriters, developers, and strategists. Presenting creative concepts to clients and growing rapport.

• Designer · Bayard Advertising, Inc.2022-01-01 – 2023-07-01

  Designing career sites and custom campaigns for clients across a wide variety of sectors from corporate to non-profit. Applying motion graphics skills to bring brands to life through animation, and mentoring other designers in this skillset. Working with a team of creatives to brainstorm, conceptualize and execute custom creative solutions for print and digital advertising solutions.

• Junior Designer · Bayard Advertising, Inc.2021-06-01 – 2022-01-01
• Graphic Design Assistant · Paleontological Research Institution2021-01-01 – 2021-06-01

  Developing exhibit design systems and visual identities. Growing these systems through designing environmental graphics, print marketing materials, digital graphics, and educational publications to vendor specifications. Designing information graphics and custom illustrations.

• Graphic Design Intern & Contractor · Paleontological Research Institution2020-08-01 – 2021-01-01
• Junior Designer · Jessica Weber Design, Inc.2020-02-01 – 2020-08-01

  Exercising a strong eye for typography, photography, and layout while creating brand identities. Collaborating with a creative team to execute print collateral, including publications, branding, annual reports, stationery, and other projects for a non-profit clientele. Seeing these projects through from ideation to print & production.

• Graphic Design Intern · SKAGGS Creative2019-06-01 – 2019-12-01

  Collaborating to build brands and collect assets for conceptual pitch decks. Performing design edits and assisting in creating assets for print and web, as well as retouching photography to meet brand standards. Performing in a fast-paced environment to meet tight deadlines.

• Reporter · New York Post2016-01-01 – 2018-04-01

  General assignment breaking news coverage across the five boroughs, and beyond.

• Editorial Clerk · New York Post2015-07-01 – 2016-03-01

  Facilitated daily newsroom operations through efficiently completing assigned administrative tasks and covering breaking news assignments as needed.

• Administrative Assistant · Hand of Fate Tattoo2014-10-01 – 2015-04-01

  Maintained an organized shop front and acted as a liaison communicating between artists and clientele.

Education

• Parsons School of Design - The New SchoolAssociate of Arts and Sciences - AAS, Graphic Design
• Ithaca CollegeBachelor's Degree, Environmental Studies
• Fashion Institute of TechnologyContinuing and Professional Studies, Sustainable Design
• Minneapolis College of Art and DesignSustainable Design
• Pratt InstituteCertificate, Exhibition Design

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