Matthew Ross

About

I am a UX/UI Designer with over six years of multidisciplinary experience crafting thoughtful, user-centered digital solutions. My background spans interface design, interaction strategy, and visual communication, allowing me to bridge the gap between business objectives and meaningful user experiences. Throughout my career, I have led and contributed to projects ranging from mobile and web platforms to immersive interactive exhibits for globally recognized brands such as Samsung, LG, and FreedomPay. I specialize in transforming complex workflows into elegant design systems, guiding cross-functional teams through the full product lifecycle — from research and wireframing to prototyping and high-fidelity design. My approach is grounded in empathy, clarity, and collaboration. I prioritize usability, accessibility, and scalability while aligning each design decision with measurable outcomes and long-term product vision. I am currently seeking opportunities to contribute to a forward-thinking UX/UI team where I can continue creating purposeful digital experiences and drive innovation through design.

Experience

• Interactive Exhibit Designer · BTWN EXHIBITS2022-10-01 –

  As an Interactive Exhibit Designer, I lead the design of digital experiences that blend physical and virtual interaction for global brands including Samsung, LG, and FreedomPay. I collaborate with curators, technologists, and brand stakeholders to conceptualize and implement immersive touch-based installations that drive engagement and storytelling. Developed user journeys, interactive screens, and motion graphics to support product education and brand storytelling. Led the design of 15+ interactive environments from concept through on-site installation, ensuring alignment with brand and UX principles. Utilized prototyping tools and 3D modeling to visualize and communicate design concepts effectively. Analyzed post-event data to iterate on user flow and interaction strategies, increasing visitor engagement metrics by 30%.

• User Interface Designer · gpac2023-07-01 – 2024-06-01

  At GPAC, I was responsible for designing modern, responsive user interfaces across web and mobile platforms. My focus was on clean aesthetics, usability, and functional interaction patterns that aligned with both user needs and business goals. Delivered end-to-end UI solutions, including wireframes, mockups, and interactive prototypes using Figma and InVision. Improved the onboarding experience for a core client platform, resulting in a 20% increase in user completion rates. Created a unified design system to ensure consistency across all product touchpoints. Partnered closely with product managers and developers to maintain design fidelity through implementation and QA.

• User Experience Designer · Inspire Agency2022-06-01 – 2023-06-01

  At Inspire, I led UX design initiatives for internal logistics tools, streamlining workflows and improving usability for warehouse and operations teams. My role involved collaborating with cross-functional teams to identify pain points and deliver solutions that balanced efficiency and clarity. Conducted heuristic evaluations, user interviews, and usability tests to guide feature development. Created detailed wireframes, user flows, and prototypes to support new features such as parcel tracking and automated alerts. Reduced training time for new users by 15% by simplifying interface components and navigation flows. Built reusable UI components and collaborated with development to integrate them into agile sprints.

• Way-finding & UX / Print Designer · APCO Signs2019-07-01 – 2022-10-01

  In this role, I led the design and implementation of comprehensive wayfinding systems across healthcare, education, and commercial environments. I applied user-centered design principles to create signage solutions that improved spatial navigation and enhanced the user experience in physical spaces. Collaborated with architects, interior designers, and planners to develop intuitive navigational systems. Created detailed design packages including maps, signage layouts, and interactive displays for large-scale public spaces. Conducted environmental audits and user flow analysis to inform signage placement and hierarchy. Successfully managed projects from discovery through installation, ensuring alignment with client goals and ADA accessibility standards.

• Visual & Print Designer · Creative Circle2022-01-01 – 2022-05-01

  At Creative Circle, I worked on a variety of design projects for digital marketing, web content, and brand development. I collaborated with creative teams to deliver visual assets that aligned with business goals and enhanced user engagement across platforms. Designed branded assets for websites, social media, and email marketing campaigns, contributing to a 12% increase in client CTR. Assisted in creating wireframes and visual layouts for marketing websites and product landing pages. Worked with senior designers to refine design concepts and maintain brand consistency across digital and print deliverables. Supported UX/UI team in the creation of high-fidelity prototypes for client review and stakeholder presentations.

• Lead Graphic Designer / Print Specialist · Alabama Agricultural and Mechanical University2017-06-01 – 2019-07-01

  As Lead Graphic Designer, I was responsible for maintaining and evolving the university’s brand through strategic design initiatives across print and digital media. My work supported student recruitment, academic departments, and public-facing communications. Designed campaign materials including brochures, banners, social content, and web graphics that aligned with institutional branding. Partnered with stakeholders across departments to translate complex messaging into clear, engaging visual designs. Contributed to a university-wide website redesign project, supporting UX strategy and layout consistency. Developed brand guidelines and templates that enhanced cohesion and reduced production time across design requests.

Education

• Georgia Institute of TechnologyCertification, UX/UI Design
• Alabama Agricultural and Mechanical UniversityBachelor of Arts - BA, Graphic Design

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