Abdullah Arif

About

With a Bachelor of Science in Computer Science from Karachi Institute of Economics & Technology, and a background in pre-engineering from NCR-CET College, this professional has a strong educational foundation. Their experience includes roles such as Digital Marketing Manager at DigitalOcean, Senior Digital Marketing Executive at Cloudways, and Search Engine Optimization Specialist at various companies. They have contributed to digital marketing strategies, focused on search engine optimization, and managed social media departments. Their expertise includes keyword research, backlink creation, and website optimization. With a keen understanding of digital marketing and a solid technical background, this individual has made significant contributions to the companies they have worked for.

Experience

• Digital Marketing Manager · DigitalOcean09-01-2022

  Responsible for leading digital marketing initiatives at DigitalOcean.

• Senior Digital Marketing Executive · Cloudways07-01-2022

  Contributed to digital marketing strategies at Cloudways.

• Search Engine Optimization Specialist · Out Origin10-01-2021

  Focused on search engine optimization at Out Origin.

• Search Engine Optimization Specialist · AMZ One Step10-01-2021 – 07-01-2022

  Engaged in search engine optimization at AMZ One Step.

• Search Engine Optimization Specialist/ Social Media · Team Station Pakistan07-01-2021 – 10-01-2021

  - Keyword research for multiple niche websites - Creating backlinks and setting up off-page strategies to be implemented on a monthly basis - Managing the Console , Analytics and other relevant tools for website optimization and tracking progress - On-page website optimization by performing audits and fixing any and all issues to boost performance and following SERP standards - Overlooking the Social Media Department with planning strategies for content plan and campaigns for boosting overall profile - Social Media Ads setup and budgeting - Posting on social media platforms and overlooking the stats of each post in accordance - Helping the designer with a layout of what type of post would be relevant for the day according the calendar plan

• Search Engine Optimization Executive · Vivotic Solucions05-01-2019 – 06-01-2020

  - Creating Backlinks for various clients - Dealing with client and understanding their needs - Assisting with keyword research - Preparing monthly reports of progress regarding the website standing and/or improvements - Research and manage on-page website work for improvements - Analyzing Competitors for better understanding of the competition

Education

• Karachi Institute of Economics & Technology (KIET)Bachelor of Science - BS, Computer Science
• NCR-CET COLLEGEIntermediate, Pre-Engineering
• St. Patrick's High School, KarachiMatriculation, Computer Science

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