Yumna Fatima

About

A passionate and creative Digital Marketer with over 6 years of experience. In my previous role, I achieved significant growth in tech website traffic from 350k to 2.2M monthly and boosted sales by 30% through effective SEO and social media strategies. Demonstrates expertise in content creation, SEO, and influencer marketing, with a proven ability to build brands from the ground up. Skilled in designing and implementing comprehensive digital marketing strategies to enhance brand presence and drive revenue growth.

Experience

• Digital Marketing Manager · OffiDocs04-01-2022 – 06-01-2024

  Increased monthly website traffic from 350k to 2.2M within 9 months using content marketing and SEO techniques. Regularly conducted keyword research using SEMRush and Google Keyword Planner to develop blog content, enhancing on-page SEO and resulting in a significant increase in organic search traffic and improved search engine rankings. Created and managed engaging social media content in reels, static posts, subreddits, and longer content across multiple platforms, with a reach of 10k to 1M. Designed and managed weekly email campaigns using Mautic, consistently achieving an average open rate of 60%. Managed affiliate marketing campaigns, leading to a 10% increase in revenue and expanded brand reach.

• Social Media & Content Specialist · Daily Meetups09-01-2023 – 01-01-2024

  Planned, created, and managed social media content across Instagram, Facebook and Meetup.com, increasing engagement and followers by 300%. Developed and executed content strategies, including keyword research using SEMrush and blog content creation. Coordinated PR efforts and influencer marketing campaigns to enhance brand visibility which increased membership by 20%.

• Branding Manager - Board Member · Erasmus Student Network Tallinn (ESN Tallinn)01-01-2023 – 06-01-2023

  Developed and executed engaging content strategies across social media platforms, enhancing brand visibility and engagement by 20%. Managed and promoted events through targeted social media campaigns, increasing event participation and brand awareness. Collaborated with the team to create and implement comprehensive brand strategies, ensuring consistent brand messaging and driving overall marketing goals.

• Co-founder and Digital Marketing Manager · BANO05-01-2017 – 06-01-2021

  Co-founded and built a brand around herbal beauty and skincare products from scratch, achieving a six-figure monthly income within 4 years while completing my bachelors degree. Set up, managed and optimised the Shopify platform, achieving an average of 200% quarterly growth. Developed and executed social media and influencer marketing strategies, growing online audience to 50k across all platforms. Collaborated with 150+ local influencers and celebrities to enhance brand visibility and engagement, measured the results and refined the marketing message. Organised and attended industry events to promote the brand and network with key stakeholders. Led all marketing initiatives, including content creation, PR, and advertising campaigns. Developed and managed Meta Ads strategies, achieving a 75% ROI. Monitored and managed brand perception and public image by responding to complaints, feedback and disputes.

• Community & Social Media Manager · Flowers' Square01-01-2020 – 06-01-2020

  Achieved a 30% increase in sales through targeted social media strategies introducing story-based marketing content. Organised and conducted 10 successful PR activities within 6 months, growing customer base by 40%. Designed a streamlined process to plan and execute monthly content and campaign initiatives.

Education

• TalTech Tallinn University of TechnologyMaster of Business Administration - MBA, International Business Administration
• University Of Central PunjabBachelors, Marketing

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