Zehra Jabeen

About

As a Digital Marketing Executive with 5+ years of experience, I possess a diverse range of skills and expertise to drive successful digital marketing campaigns. My skills include a deep understanding of SEO, SEM, Social media, and Content writing. I am proficient in using various analytical tools such as Google Analytics, SEMrush, and Ahrefs to track and analyze campaign performance, and use this data to make data-driven decisions to optimize marketing efforts. I am skilled in crafting engaging content that resonates with the target audience and creating a content strategy that aligns with the overall marketing goals. I have experience in managing blogs, and social media accounts, and creating digital assets such as videos, infographics, and eBooks. If you're looking for a results-driven Digital Marketing Executive with a diverse range of skills and expertise to take your business to the next level, please don't hesitate to connect with me.

Experience

• Meta Ads Specialist · Carpe Diem Team08-01-2024

  Strategized, launched, and optimized Meta (Facebook & Instagram) ad campaigns for B2B and B2C clients in diverse industries, resulting in increased ROI and lead generation. Conducted in-depth competitor research to inform ad creatives and targeting strategies, ensuring campaigns resonated with the desired audience. Collaborated with creative teams to develop engaging ad copy, visuals, and video content, driving higher engagement rates and improving conversion funnels. Managed ad budgets exceeding $50k across multiple campaigns, consistently meeting or exceeding KPIs, including CTR, CPA, and ROI. Monitored and analyzed campaign performance using Meta Ads Manager, generating actionable insights for continuous optimization. Set up automation tools (like GoHighLevel) to streamline lead generation processes, improving efficiency and ensuring timely follow-up with prospects.

• Digital Marketing Executive · The SoftCube06-01-2022 – 08-01-2024

  Developed and executed comprehensive SEO strategies, including on-page, off-page, and technical optimization. Established a strong local online presence through the creation and optimization of Google My Business listings. Managed Google Merchant for product visibility. Conducted in-depth keyword research to drive targeted website traffic. Collaborated with cross-functional teams to optimize landing pages and conversion rates. Developed and executed social media content calendars and strategies aligned with brand objectives. Spearheaded social media campaigns on Facebook and Instagram to increase brand engagement and reach. Provided detailed monthly performance reports to demonstrate campaign effectiveness and ROI. Created engaging social media content (text, images) to build brand awareness and drive audience interaction. Conducted social media listening and analysis to gather audience insights and inform strategy. Implemented technical SEO optimizations to improve website performance and search engine rankings. Utilized Google Analytics to track and analyze website traffic and user behavior. Managed social media advertising campaigns and A/B testing for performance optimization. Employed SEO tools and platforms for keyword research, competitor analysis, and link building (Semrush, Keyword planner). Developed and implemented data-driven marketing strategies based on performance metrics.

• Digital Marketing Intern · The SoftCube02-01-2022 – 05-01-2022

  Gained hands-on experience in various digital marketing aspects, including social media management, content creation, email marketing, and SEO. Supported the marketing team in executing campaigns and analyzing results. Developed strong skills in using digital marketing tools and platforms.

• Assistant Team Manager · HIMS Technology PVT (LTD)01-01-2019 – 01-01-2022

  Led and motivated sales team to achieve a 40% increase in sales through effective lead generation and conversion strategies. Maintained and analyzed marketing data to identify trends, opportunities, and areas for improvement. Coordinated with agents and external teams to streamline marketing processes and enhance efficiency. Fostered strong client relationships, resulting in increased customer satisfaction and retention. Contributed to policy development and advocated for women’s worker rights within the company. Oversaw internal affairs and supported women employees to create a positive and inclusive work environment.

Education

• Karachi University Business School (KUBS)Master of Business Administration - MBA, Marketing/Marketing Management, General
• Karachi UniversityBachelor of Commerce - BCom, Business/Commerce, General

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