Brian Welcher

About

Lead business to find effective measurable communications methods so customers are engaged, informed and involved. Over 10 years of Development, IT and Database experience. Current professional interest include digital analytics, inbound marketing and SEO. Specialties: Google Analytics enhanced with predictive analysis and reporting using Alteryx and Tableau

Experience

• Senior Marketing Analyst, Digital Analytics · Boston Scientific05-01-2023

  As a Senior Marketing Analyst in Digital Analytics, likely responsible for analyzing digital marketing data to improve marketing strategies and effectiveness.

• Senior Business Support Consultant · Roche Diagnostics11-01-2010 – 12-01-2022

  Utilized Alteryx and other tools to acquire and blend data from Salesforce, Marketo, Google Analytics, Adobe Analytics, Snowflake, and other data sources to provide detailed reporting on Digital Marketing and Sales effectiveness along with other marketing campaigns and activities. Automated business processes, achieving 100% customer compliance with training requirements. Initiated Salesforce contact data quality initiatives and implemented analytics frameworks to track marketing activities to goals and KPIs. Developed custom dashboard solutions for reporting site and campaign performance in Tableau and Data Studio.

Education

• Indiana University BloomingtonBachelor of Science (B.S.), Public Affairs
• Indiana University IndianapolisMaster of Planning, Environmental Planning

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