Abel James

About

With a strong foundation in digital marketing and computer sciences, I have honed my skills through diverse educational and professional experiences. I earned a Diploma Certificate in Digital Marketing from the Digital Marketing Skill Institute and studied Computer and Information Sciences at Kwara State Polytechnic Ilorin. My career includes a role as a Google Ads Manager at Trend Hijacking, where I optimized campaigns for performance and ROI. Previously, I served as a Digital Marketing Manager at Rich Information and Product Marketing, where I implemented cross-channel marketing strategies, increased organic site traffic by 79%, and coordinated trade shows and events. My expertise extends to keyword research, ad copy creation, and performance analysis, with a focus on data-driven insights to drive measurable improvements.

Experience

• Google Ads Manager · Trend Hijacking08-01-2024 – 11-01-2024

  Managed Google Ads campaigns, optimizing for performance and ROI. Responsible for keyword research, ad copy creation, and performance analysis.

• Digital Marketing Manager · Rich information and product marketing02-01-2020 – 02-01-2021

  Implemented cross-channel marketing and advertising campaigns. Responsible for handling B2B and B2C client marketing campaigns, from planning to optimization. Developed and executed digital marketing content strategies. Increased organic site traffic by 79%. Worked on sales proposals and direct mail marketing campaigns. Coordinated trade shows and events. Audited company websites for accuracy of content, performance, and optimization opportunities. Developed and analyzed reporting to track KPIs and other data-driven insights that lead to measurable improvements.

Education

• Digital Marketing Skill InstituteDiploma Certificate in Digital Marketing, Marketing/Marketing Management, General
• Kwara State Polytechnic IlorinComputer and Information Sciences

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