Abhinav Bhardwaj

About

Digital Marketer and Creative Lead with 6 years of work experience with Royal Enfield, Grey Group, Havas Worldwide and DDB. Masters of Science in Marketing Intelligence at the University Of San Francisco, School of Management. Consultant to brands and young budding marketers. Actively performing musician and vocalist in down time.

Experience

• VP of Marketing · University of San Francisco SOM Graduate Student Board2024-10-01 –

  Marketing and Event Planning Operations for the Graduate Student Advisory Board of the School of Management. Organized engaging student events and fostering a community. Cultivated leadership development through student organizations and programs. Supported with Finance, Marketing, Event Planning, Operations and Advocacy for registered student organizations.

• Digital Marketing Consultant · Malloy Group2024-11-01 – 2025-03-01

  Consulted San Francisco based link shortening and management company with design thinking principles, website audit and competitive analysis.

• Research Assistant - Professor Nicholas Tay (USF) · University of San Francisco2024-10-01 – 2025-01-01

  Researched on Blue Ocean strategy to support in creation of a simulation model. Using Wharton Research Data Services, Bloomberg Terminal and FactSet to extract and analyze finance data for blue ocean companies.

• Deputy Manager - Global Brand · Royal Enfield2022-05-01 – 2024-08-01

  Increased global share of voice to 50%, average engagement to 20K and net sentiment to 92.3% leading communication and content for brand on digital. Designed the content framework for an AI-powered chatbot, driving 8,000+ in-person QR code scans and enabling the world’s first automotive launch exclusively on WhatsApp. Pioneered $250K strategic partnership with Spotify, generating 10M reach, 7M engagements and 98% positive sentiment. Won an Effie (bronze) award for sustained success through effective communication and brand storytelling.

• Group Head · Havas2021-12-01 – 2022-05-01

  Spearheaded data-driven creative digital marketing campaigns for premium spirit brand Monkey Shoulder. Supervised a team of 2 junior writers and pitched to win 2 new brand accounts.

• Copy Supervisor · Grey Group2020-12-01 – 2021-12-01

  Supervised creative strategy, content production and marketing campaigns increasing digital community by 50% for Pepsi India.

• Content Strategist · DDB2018-08-01 – 2020-12-01

  Scriptwriter and campaign lead for H&M brand campaign, driving 155M impressions, 28M in engagement.

• Musician · Freelance2015-05-01 – 2020-09-01

  Created and performed music tracks available on major streaming platforms. Involved in H&M Festive Campaign - Diwali, written and sung the ad jingle.

• Climate Change Quorum · Global Youth India2014-02-01 – 2015-02-01

  Connected with diplomats from all over the world to formulate strategy and promote initiatives for a better world.

Education

• University of San Francisco School of ManagementMaster of Science - MS, Marketing Intelligence
• Xavier Institute Of CommunicationsPost Grad Diploma In Advertising And Marketing
• Delhi UniversityBachelor of Arts - BA, Entrepreneurship and Small Business

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