Srishti Ramani

About

With a Bachelor's degree in Fashion Communication from the School of Fashion Technology and currently pursuing a Marketing Intelligence Stem Program at the University of San Francisco, this professional has a diverse educational background. Their experience includes roles such as Influencer Marketing Manager at Wishlink, where they spearheaded expansion and managed 50 influencers, and Marketing Research & Analyst at AfterFlea OS Conversational AI, where they developed a customer journey map and content calendar. They also served as a Graduate Student Consultant at the Malloy Group, working on a design-thinking based digital equity experiential learning consulting project. Additionally, they held the position of Director of Marketing at the Graduate Marketing Association at USF. With a strong focus on marketing research, strategic insights, and overseeing marketing activities, this individual has demonstrated a talent for driving engagement and growth.

Experience

• Marketing Research Consultant · BEVI Beauty Elements Ventures Inc.03-01-2024

  Responsible for conducting marketing research and providing strategic insights for BEVI Beauty Elements Ventures Inc.

• Director of Marketing · Graduate Marketing Association (USF)02-01-2024

  Responsible for overseeing the marketing activities of the Graduate Marketing Association at USF.

• Marketing Research & Analyst · AfterFlea OS Conversational AI02-01-2024 – 03-01-2024

  -Developed a customer journey map & GTM strategies for PersonaNet, detailing user experiences from awareness to engagement, and analyzed competitors' messaging resulting in a 15% increase in engagement metrics in one month. -Made content calendar, generated AI images, and scheduled content for multiple social media platforms.

• Graduate Student Consultant · Malloy Group02-01-2024 – 03-01-2024

  -Worked on a design-thinking based digital equity experiential learning consulting project with HP-Life foundation. Graduate Student Consultant with The Malloy Group, which is USF School of Managements student consulting firm actively working on solutions for Bay Area businesses and non-profits.

• Influencer Marketing Manager · Wishlink05-01-2022 – 05-01-2023

  -Spearheaded expansion as the inaugural team member, crafting and refining key processes, leading to 25% month over month growth through the creator sales channel -Managed 50 influencers with a monthly budget of ~$50k to create compelling content, driving a 15% increase in customer engagement -Ideated an automated comment feature in collaboration with Meta, facilitating user engagement through linked content, increasing gross merchandise value by 100% within a month of launch -Built analytics framework to track ROI per content piece through generation of unique UTM links for over 500+ products per month resulting in effective budget tracking, and revenue allocation enabling data driven decision making -Ideated and led the automation effort to implement a one-click feature to copy bestseller products, resulting in a 15% process efficiency boost, increased creator sales, and higher overall revenue with improved commission for creators. -Led a team of 4 interns, leading creator storefront curation, managing creator onboarding and satisfaction, and providing support by efficiently sourcing product links for onboarded creators Show less

Education

• University of San FranciscoMarketing Intelligence Stem Program, Marketing
• School of Fashion TechnologyBachelor's degree, Fashion Communication

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