Abigail Dell

About

I'm a seasoned Facebook Ads specialist with over 5 years of experience in crafting high-converting campaigns that deliver tangible results. My expertise lies in leveraging data-driven strategies to maximize ROI and propel brand growth. What I bring to the table: Strategic campaign development: Designing and executing comprehensive ad strategies tailored to your business goals. Advanced audience targeting: Utilizing detailed audience segmentation to reach and engage your ideal customers. Creative optimization: Developing compelling ad creatives that resonate and convert. Performance analysis: Continuous monitoring and optimization to ensure peak campaign performance. I've successfully managed ad budgets ranging from $1,000 to over $100,000 monthly, achieving significant growth metrics for clients across various industries. If you're looking to elevate your brand through effective Facebook advertising, let's discuss how I can help drive your business forward.

Experience

• Digital Marketing Strategist · Daylily Digital Studio2018-01-01 –

  Create, manage, and optimize paid ad campaigns, scaling budgets from $1K to $50K+ per month while maintaining profitable ROAS. Analyze key performance metrics (CTR, CPA, ROAS) and use A/B testing to improve ad performance by up to 35%. Leverage in-depth audience segmentation and behavioral insights to reach high-intent buyers and increase conversions. Collaborate on ad creatives and copywriting, testing variations to drive engagement and lower costs. Help businesses refine their paid media strategy, ensuring sustainable growth while keeping ad spend efficient.

• Photographer · Ardency & Arrow Co.2015-01-01 –
• Marketing Manager · Ardency & Arrow Co.2017-03-01 – 2021-11-01
• Marketing Director · Gould’s AC & Heating2020-06-01 – 2022-06-01
• Editor, LALtoday · 6AM City, LLC2020-02-01 – 2020-06-01

  6AM is developing a scalable network of hyper-local media properties. Delivered via a publishing technology platform designed to maximize audience participation. Where the public are publishers. We aggregate, curate, condense + deliver the need-to-know local news, conversations, events + hot topics, via a daily email, online, and across social media channels. We are redefining how communities engage, communicate, connect and experience the cities we serve.

• Community Development Specialist · City of Lakeland2016-12-01 – 2018-03-01
• Billing Representative · GEICO2015-12-01 – 2016-12-01
• Event Planner · GEICO2015-12-01 – 2016-12-01

Education

• Southeastern UniversityBachelor of Applied Science - BASc, Marketing

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