Josh Viner

About

I use psychology and the art of persuasion to make scroll-stopping Facebook Ads that convert. I have a simple 3-step process: 1. Research: In-depth customer and competitor research 2. Evaluate: Rapidly test creative and messaging 3. Scale: Iterative improvements in order to scale But the secret sauce? I infuse ad creative and copy with proven psychology tactics. A little bit about myself: I completed a Master's at NYU where I wrote my 60-page thesis paper on marketing psychology and I've generated well over $2,000,000 in attributable revenue for my clients. My expertise lies in psychology-driven growth marketing, paid ads, and digital storytelling. I hope I get the opportunity to work with you!

Experience

• Fractional Growth Marketer / Creative Strategist · the creative lab2022

  I help online B2C companies scale their customer acquisition through harnessing different growth levers, with a specialization in paid ads. I develop a roadmap to scale paid social channels through rapid experimentation, leveraging psychology and applying a data-driven approach.

• Digital Marketing Strategist · Freelance03-01-2021 – 2022
• Digital Channel Manager · WMA08-01-2018 – 01-01-2021

  Create, plan, and execute omni-channel digital marketing campaigns to drive consumer awareness, acquisition, and engagement. Current & past clients include: Republic Records, Sony Legacy, Billy Joel, BMG, Sam Fischer (RCA UK), dvsn (OVO/Warner), Lost Kings (RCA), Bryan Adams (Polydor). Liaise with internal and external teams to determine KPIs, develop creative, and marry messaging with the most relevant audiences. Strategically craft and oversee digital campaigns based off KPIs; ensure prompt delivery of assets and department timelines are aligned. Schedule, monitor and optimize digital advertising campaigns using Facebook Business Manager and Google Ads. Responsible for creative direction, copywriting, targeting, and budget allocation across ad campaigns. Leverage data to evaluate the effectiveness of marketing strategies and digital ads, continuously testing and iterating to find the best result. Collect, clean, and interpret social media and advertising data for clients; prepare and deliver actionable insights within reports to inform strategy. Develop and manage TikTok influencer campaigns. Create comms plans for clients; this includes but is not limited to asset ideation, copywriting, scheduling, and posting. Develop 'story pillars' for clients, which are used to help convey their brand image through digital storytelling. Revamped the Social teams approach to data, including updating our reporting and new client audit processes Show less

• Social Media Coordinator · New York University09-01-2017 – 05-01-2018

  Developed and executed a social media strategy and schedule with the goal of potential student acquisition. Liaised with different departments to ensure content is shared online in a timely manner. Created content for Facebook, Instagram, and Twitter (using Adobe Photoshop/After Effects/etc.)

• Touring Marketing Intern · Columbia Records09-01-2017 – 12-01-2017

  Columbia Records is one of the top global record labels, with signings from Adele and Beyonce to Bruce Springsteen, Bob Dylan, and much more. Led the development of several strategies with the goal of direct contact with the live music consumer. Researched, analyzed and produced reports based on the strategies implementation. One of the strategies initiated saw a 30% increase in CTRs compared to previous campaigns (albeit with a small sample size)

Education

• New York UniversityMasters Degree, Music Business
• McGill UniversityBachelor of Arts (B.A.), History

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