Lindsay Fitz-Gerald

About

Passionate about making data-driven marketing decisions. As a seasoned marketing professional, I thrive on turning innovative ideas into impactful realities in the ever-changing world of digital marketing.

Experience

• Digital Marketing Specialist · Authority Brands

  As a Digital Marketing Specialist, I am responsible developing and implementing paid media strategies to drive brand awareness and lead generation.

• Marketing Strategist · Design West12-01-2022 – 04-01-2024

  - Effectively orchestrate and manage marketing budget, strategically allocating resources to optimize various marketing programs. - Lead the development of compelling marketing materials, including advertisements, print materials, and website content. - Create and manage Google Ads campaign to open new avenues for lead generation. - Create and manage a successful newsletter series, consistently achieving a 65.5% open rate and an 18.5% CTOR. - Successfully implement and oversee the integration of a new lead generation tracking system (CRM), to restructure the company's approach to lead and sales management.

• Digital Marketing Manager · Technology Marketing Toolkit, Inc.04-01-2022 – 12-01-2022

  - Conducted landing page conversion tests to drive webinar attendees and built CRM automations to optimize marketing funnels. - Managed paid social ad campaigns on platforms like Facebook and LinkedIn, ensuring budget pacing and achieving company lead generation objectives. - Tracked and analyzed new leads, identifying their sources to optimize marketing strategies for enhanced performance.

• Account Manager · Technology Marketing Toolkit, Inc.12-01-2020 – 03-01-2022

  - Strategically built and oversaw client advertising campaigns across diverse channels including LinkedIn ads, Microsoft Ads, Google Ads, and Facebook Ads. - Served as the primary point of contact for clients, managing inquiries and concerns to ensure exceptional client satisfaction. - Conducted monthly meetings with clients to analyze and discuss campaign performance, aligning strategies with lead generation goals. - Presented informative webinars, educating clients on paid social advertising techniques and strategies.

• Marketing Coordinator · Exit One Solutions03-01-2019 – 12-01-2020

  Manage digital marketing campaigns with tasks such as: Email Marketing, Social Media Content Calendars, Web Updates (Wordpress), Paid Ads, and Influencer Marketing. - PR: Manage the communication to media outlets, Press Kits and Influencer Outreach. - Drive success for Social Media through digital analytics and monitoring - Developed and delivered client presentations and guidance to clients.

Education

• Florida State UniversityBachelor's degree, Multi/Interdisciplinary Studies
• Florida State UniversityCommunication, General

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