Abigail Marin

About

Currently, I am a Product Designer at Aura Finance, where I focus on creating user-centric products and enhancing user experiences. My expertise lies in designing innovative solutions, analyzing data for strategic insights, and collaborating with cross-functional teams to drive impactful results. Previously @ the NBA, Santander, EPIX (MGM, and Council on Foreign Relations.

Experience

• Product Designer · Aura Finance09-01-2024

  Optimizing the B2B2C financial wellness web app experience by assisting in designing the customer-facing MVP, graphic/marketing assets, and components for the design system

• Product Analyst Intern · National Basketball Association (NBA)06-01-2023 – 08-01-2023

  Analyzed and interpreted large datasets within Data.ai to track market trends and user behavior in relation to other streaming and sports league platforms. Utilized data visualization tools such as Tableau and Power BI to deliver quantitative data-driven experiences and facilitate design discovery across NBA’s digital products. Redesigned a visually appealing presentation template for the data analytics team to transform complex analytical findings into comprehensive and practical solutions.

• Product (Content Designer) Intern · Council on Foreign Relations2023 – 05-01-2023

  Spearheaded the migration of task force reports using Drupal, improving content accessibility & user experience. Designed key assets and responsive web pages to enhance the content distribution experience. Facilitated design treatment for CFR’s blog content by communicating user needs, coordinating strategies, and leveraging qualitative research with UXR team. Facilitating UX research plan for CFR’s blog content by coordinating and implementing strategies with the digital design team.

• UX Designer Intern · Santander06-01-2021 – 08-01-2021

  Conducted 10+ types of user research (i.e usability testing, card sorts, surveys) to identify banking customers' behaviors and needs, informing design decisions and priorities Actively participated in an iterative design process by presenting wireframes, prototypes, and polished mockups to project stakeholders in a fast-paced work environment Designed UI components for Santander’s design system ensuring alignment with best practices MGM Product Intern

• Product Analytics · NBA06-01-2023 – 08-01-2023

  Analyzed and interpreted large datasets within Data.ai to track market trends and user behavior in relation to other streaming and sports league platforms Utilized data visualization tools such as Tableau and Power BI to deliver quantitative data-driven experiences and facilitate design discovery across NBA’s digital products Redesigned a visually appealing presentation template for the data analytics team to transform complex analytical findings into comprehensive and practical solutions

Education

• Rutgers University–New BrunswickBachelor of Arts - BA, Information Technology
• Pace UniversityBachelor of Arts - BA, Communication and Media Studies

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