Krishelle Diaz

About

👋🏼 Hi, I’m Krishelle! A product designer who is passionate about transforming ideas into stylish, accessible, and intuitive experiences for apps and web platforms. With a focus on user-centric design, I create solutions that look great and function seamlessly. I've led end-to-end design projects, launched successful MVPs, and revamped branding to boost engagement and conversion rates. My data-driven approach ensures every design decision enhances user journeys and meets business goals. Currently at Aura Finance, I drive user engagement and conversion improvements through innovative design. Let's connect and explore how thoughtful design can drive success! 🌟

Experience

• Lead Product Designer · Aura Finance02-01-2024

  Leading comprehensive design initiatives from ideation and research to iteration, user journey mapping, wireframes, high fidelity designs, prototyping, testing, refining, and deployment. Guiding product roadmap development to achieve strategic milestones and enhance user experiences. Delegating tasks to design interns, while championing rigorous user research and testing to refine and optimize product functionality, ensuring seamless integration and high user satisfaction.

• Product Designer · Aura Finance11-01-2023 – 02-01-2024

  Spearheaded a complete brand and user experience transformation for Aura, including platform redesign, rebranding, and the implementation of a design system for consistency. Directed the overhaul of our iOS app and website UI, and designed a web app version of the product that ensured cohesive brand identity, accessibility, and user-centricity across all channels. These initiatives resulted in securing increased investors and forging strategic partnerships, which significantly strengthened Aura's market positioning and product experience within the fintech sector.

• Content Designer · Aura Finance10-01-2023 – 11-01-2023

  Responsible for providing comprehensive design support across various domains including UX, sales materials, marketing collateral, and branding materials. Ensuring cohesive and impactful visual communication to improve brand consistency and user experience.

• Web Developer/Designer · Freelance01-01-2023

  Developing and designing responsive website design that aims to increase traffic and conversion rates by improving usability, streamlining content, and implementing targeted SEO strategies.

• Design Director · SacHacks11-01-2022 – 03-01-2023

  Directed the 4th SacHacks Hackathon with 600+ participants in collaboration with IBM and MLH, achieving growth in outreach, sign ups, and enhancing the design system.

Education

• University of California, DavisBachelor of Arts - BA, Design
• College of San MateoAssociate of Arts - AA, Fine and Studio Arts

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