Abraham Edokpayi

About

Lead Product Designer with experience driving end-to-end product design across Web3, fintech, and platform-based systems. Proven track record of shaping product direction, simplifying complex workflows, and delivering scalable, user-centered solutions. Skilled collaborating with product, engineering, and business teams to define features, prioritize roadmaps, and ship high-impact products in remote environments, with a strong focus on design systems, user research, and intuitive experiences for technically complex platforms.

Experience

• Product Designer (Lead) · Apeing.ai11-01-2025

  Led end-to-end design for a multi-product Web3 platform spanning trading, streaming, and creator monetization Defined user experience architecture across interconnected products Designed complex blockchain interactions (wallets, token trading, rewards) into intuitive user flows Built and scaled a cross-platform design system for consistency and faster development cycles Partnered with product managers and engineers to prioritize features and align design with product vision Conducted usability testing and leveraged user insights to improve key product flows Worked in fully remote, cross-functional teams across product, engineering, and marketing Collaborated within fully remote, cross-functional teams across product, engineering, and marketing to deliver end-to-end product experiences

• Freelance Product Designer · Freelance01-01-2023

  Delivered 6+ end-to-end product design projects across e-commerce and SaaS Increased session duration by 35% for a luxury e-commerce platform through improved UX storytelling Boosted client inquiries by 50% via optimized user flows and conversion-focused design Redesigned enterprise compliance tools reducing task completion time by 40% Managed full design lifecycle: research, wireframes, prototypes, and developer handoff

• Product Designer · Stellus / Ozura11-01-2024 – 06-30-2025

  Led UX/UI design for a Web3 ledger and DeFi platform Improved onboarding completion by 40% through simplified wallet abstraction Reduced user friction by 60% via adaptive dashboards and clearer flows Collaborated in agile teams to define and prioritize product features Designed data-heavy dashboards improving usability for both technical and non-technical users

• Product Designer · DigiStore (MTN Nigeria Project)12-01-2022 – 10-31-2023

  Worked with UX designers to enhance internal and customer-facing tools that simplified subscription and service management. Implemented a permissions-based subscription system that decreased unsolicited activations by 90%. Conducted responsive redesigns and A/B testing, resulting in a 50% rise in active platform usage and longer user sessions. Accelerated development cycles by 45% by improving coordination between design and engineering teams.

Education

• University of Benin, NigeriaBA, UX & UI BA international Studies
• CourseraCoursework, Course in UX Design (Product Design Leadership; Product Strategy, End-to-End Design, Feature Prioritization, Design Systems)

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