Joseph Atada

About

Product Designer with 5+ years of experience designing intuitive, scalable digital products across fintech, SaaS, B2B, and blockchain ecosystems. Leads end-to-end product design from discovery to delivery, specializing in UX strategy, interaction design, and design systems. Proven impact improving onboarding, engagement, and conversion, with strong collaboration across product, engineering, and brand teams, and experience integrating AI-assisted workflows into day-to-day design practice.

Experience

• Product Designer · CATLOG TECHNOLOGIES09-01-2024 – 03-01-2026

  Led the design of the International Payments feature, enabling Nigerian merchants to accept global payments and expanding the platform's merchant acquisition pipeline. Partnered with engineering to design and launch a feature-rich merchant mobile app covering end-to-end storefront management, invoicing, bookkeeping, and payment processing. Led a complete marketing website revamp with brand and front-end teams, shipping a modern, conversion-focused experience that improved merchant sign-ups. Uncovered critical drop-off points in the merchant onboarding and subscription flow through research, then redesigned the full experience, reducing friction, increasing activation, and improving paid conversion. Optimized storefront designs and product options based on user research, reducing checkout drop-offs and improving merchant revenue opportunities.

• Product Designer · PENILABS01-01-2023 – 03-01-2024

  Designed Peniwallet, a cross-chain crypto wallet built for social giveaways and multi-recipient token transfers, solving inefficiencies in large-scale token distribution with a single-transaction Spray feature. Designed Peniremit, a crypto-powered bill payment app enabling users to fund globally and spend locally — covering airtime, data, electricity, cable TV, and direct bank transfers to Nigerian accounts. Shaped early product direction across both products by contributing to PRDs, ensuring design was embedded in strategy from day one. Refined user workflows through iterative testing and product feedback, simplifying complex Web3 interactions into intuitive everyday experiences.

• User Experience Designer · DISCUSSION BOX01-01-2021 – 11-01-2022

  Redesigned event discovery and registration flows, removing friction points that were suppressing onboarding and limiting event registrations. Designed a mobile app enabling attendees to join live sessions, network with participants, and access event materials seamlessly. Upgraded livestreaming interfaces with interactive engagement features and built an organizer dashboard for tracking event performance. Collaborated cross-functionally to improve usability and consistency across mobile and web event experiences.

• Product Designer · DOCKTHER MEDIA2024 – 2025

  - Led UX/UI redesigns for MyRidima and MyKoyn, modernizing interfaces and improving usability and user engagement across both platforms. - Redesigned ApexPay's web app to resolve critical UX issues, improve usability, and optimize conversion-focused experiences. - Collaborated with product managers and engineers to align design goals with technical constraints and ensure clean implementation. - Delivered scalable, responsive design solutions across multiple client-facing digital products

• Product Designer · SMC DAO01-01-2023

  Designed a community dashboard giving 18,000+ members unified access to learning resources, rewards, and progress tracking — improving platform engagement across the community. Drove stakeholder alignment through high-fidelity prototypes, reducing review cycles and keeping development on track.

• Core team member, Head of Design · GOOGLE DEVELOPERS STUDENT CLUBS (GDSC)10-01-2022 – 08-01-2024

  Led a UX mentorship program for 50+ university students covering UX principles and Figma, with mentees going on to contribute to hackathons and campus initiatives. Managed club branding and design strategy, increasing event participation and strengthening the club's digital presence. I contributed to branding, event engagement, and mentorship initiatives.

Education

• University of Uyo, Akwa Ibom, NigeriaBachelor of Engineering, Computer Engineering
• Udacity, CarlifoniaProduct Design Nanodegree, Product Design

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