Adam Dines

About

Hi, I'm Adam: A multidisciplinary, award-winning Creative Director with 25 years' experience helping brands craft emotionally resonant stories that drive results. I've led creative work for both global giants and startups — from iconic B2C names to fast-scaling SaaS leaders — with an eye for originality, cohesion, and performance. My work sits at the intersection of brand strategy and creative execution. I’ve built scalable design systems, launched high-impact campaigns, directed dozens of videos, and driven meaningful results across digital, print, web, social, and event channels. I thrive on crafting creative that connects, and I know how to scale it across teams, channels, and workflows using modular systems, templates, automation, and AI tools. Key Achievements: • Scaled creative output 3x YoY while reducing repetitive design tasks by 80% via self-serve automation and AI tools • Delivered 6,000+ assets annually, contributing to $29.8M in net-new bookings with 10x–160x ROI • Redesigned corporate website, increasing conversions by 19.4% and High Intent Captures by 11.8% • Boosted ROAS by 39% and sales opportunities by 71% through data-informed growth marketing assets Outside of work, you’ll find me at weekly live cinema events, Q&As, and exploring the latest in hotel and retail design. I love uncovering the intentional moments that make environments (and brands) truly memorable. I’m always open to creative collaborations and conversations, so let’s connect! Specialties: Brand Strategy | Creative Direction | Design Systems | 360 Campaigns | Content & Video Production | UX/UI & Web Optimization | Growth & Demand Gen | Agile & Scalable Ops | B2B & B2C Marketing | Experiential Design | Stakeholder Collaboration | Art Direction | Digital Asset Management | Leadership & Team Building | Storytelling

Experience

• Creative Director · Tipalti04-01-2024 –

  Tipalti is a global B2B SaaS company powering finance automation for high-growth businesses. I elevated and unified the brand, and scaled critical creative operations during a hyper growth phase. I lead or partner on creative marketing across Brand, Growth, Campaigns, Digital, Field/Events, Video and Motion, Lifecycle, Internal, with dotted lines to Social and Web. 2024: scaled output +6X (vs 2023) to 5,000+ assets per year (full-funnel, cross-channel), by instituting modular templates, software/tool enhancements, and repeatable SOPs; influencing over $29M in net-new bookings. 2024: lead a brand refresh over 6 months, aligning 30+ asset types into a cohesive design system. 2025: scaled output another +35% YoY vs 2024, with no new resources or budget, 95% on-time delivery, by leveraging design automation and AI tools. 2024 website redesign (6-month execution) resulted in +19.4% conversions and +11.8% HICs. 2024: Annual user conference: Led a 3-month creative effort, developing strategy, producing 18 videos, event video microsite, and 800+ promotional assets — resulting in brand engagement and visibility. 2025: launched an enterprise DAM with 13,000 assets, tagged and catalogued from past 3 years. 2025: launched an enterprise automated design platform, with 100 self-serve design templates. 2025: launched a self-serve video editing software platform with in-house video studio, growing videos by 5X. Managed a dynamic roster of 20 creatives, designers, animators, and project managers, combined with constant collaboration with 50 Marketing partners and teams from Content/Copy and Web.

• Creative Director · Symplr01-01-2022 – 01-01-2024

  Symplr is a rapidly scaling SaaS platform focused on healthcare operations. I elevated and unified the brand, launched our first performance marketing arm, and scaled creative operations during a critical growth phase. I lead all creative marketing across Brand, Growth, Campaigns, Digital, Field/Events, Video and Motion, Lifecycle, Internal, Social, and Web. - Improved creative drove ad performance by 300%; increased web performance by 50% - Scaled creative output 10X YoY to 2,000+ assets per year @ 85% on-time delivery - Launched omni-channel brand awareness campaign in 6 weeks; delivered company’s top-performing video campaign, as well as dozens of other B2B campaigns each year.

• Creative Director · Ethos Life07-01-2021 – 12-01-2021

  Ethos is a rapidly growing DtC brand, directly targeting consumers who are new or unique to life insurance. I introduced its first multi-channel ad creative strategy and managed multiple video and design executions. - Developed 3 parallel creative concepts for cross-channel testing; boosted OTT revenue by 20% - Oversaw $450K in video/photography production and built scalable asset libraries.

• Art Director (contractor) · Apple02-01-2020 – 10-01-2020

  Joined Apple’s retail marketing team for 3 quarters, developing visual storytelling, seasonal campaigns, and aligning broader campaign strategies with retail visuals.

• Design Professor (Part-Time Contractor) · Shillington Education09-01-2017 – 08-01-2018

  Created an inspirational learning environment to teach design students real and relevant skills directly from the perspective of a practicing designer — including design theory, typography, packaging, app design, web design, and user experience (UX).

• Creative Director · Self-Employed Consultant05-01-2012 – 06-01-2021

  Quarterly and yearly engagements on dozens of in-house & agency teams or directly servicing brands — across every industry — defining strategy, developing creative, and executing design. Clients included: Apple, Ritz-Carlton, Grove Collaborative, Kate Spade, Goldman Sachs, Red Antler. Led creative direction for product launches, brand refreshes, and content campaigns.

• Art Director · Marriott International12-01-2010 – 06-01-2012

  Promoted from Senior Designer in 2011. Developed integrated brand design and mentored junior designers across Westin, Sheraton, and the Starwood corporate brand.

• Senior Designer · Addison10-01-2008 – 10-01-2010

  Integrated campaign work and brand development across finance, insurance, energy, and government sectors. Clients included Goldman Sachs, World Bank, Navigators Insurance, Sempra Energy, Vonage.

• Senior Designer · 50,000feet01-01-2007 – 06-01-2008

  Lead creative providing integrated design and production for global clients, concepting broad strategic solutions, moderate copywriting, and client contact. CLIENTS: Motorola, Kohls, Terlato Wines International, Lucien LaGrange Architects.

• Graphic Designer · VSA Partners, Inc12-01-2004 – 06-01-2006

  Contributed to communication design and branding for major consumer and industrial brands across automotive, the arts, and finance sectors.

Education

• ArtCenter College of DesignBachelor of Fine Arts, Graphic Design
• Willamette UniversityNA, Political Science
• Saratoga High SchoolHigh School Diploma

Similar talent on Pangea

John M.Creative Director | Building the Future of Brand, Creative, & Product.San Mateo, CAGuillermo C.Creative Director | Award-Winning Brand & Experiential Tech Storytelling (AI-Enabled Creative)Bogotá, BogotaPhillip R.Creative Director and Designer | Digital Art/Creative Director | Social Media Designer and Director | Creative Technologist | Integrated Marketing ExpertMarcelo M.Creative Director | Strategist | Designer - Turning Brands into Stories People LoveNew York, NY