Adam Root

About

As CPO across Sotia, Array, and East Gate Partners, and through my fractional practice, I help AI-native and B2B SaaS companies move from swirl to strategy...turning complexity into clarity, and vision into scalable outcomes.\n\nToo many teams operate on guesswork, endless feature churn, reactive roadmaps, and decision-by-firefight. I built The Conviction Sprint to fix that: a structured, evidence-backed process that aligns teams, builds belief, and delivers traction that compounds.\n\nMy approach integrates macro foresight (PESTLE), behavioral research, AI-moderated interviews, and GTM planning into one clear product thesis—executed with rigor.\n\nKey Wins Include:\n\n• Scaled SaaS MRR 20K → 400K (+1,300%) while raising NPS 40 → 70+\n• Delivered $4B+ in annual savings for National Grid via digital transformation\n• Grew a hospitality tech startup 50% CAGR in 5 months\n• Cut inspection time 33% using drone + ML—boosting volume 49% across 242 franchises\n\nMy clients have raised over $50M+ post-product vision engagement\n\nI’ve been a VP at a Nasdaq-listed company, led $100M+ portfolios, and guided dozens of product teams through strategic pivots, launches, and scale-ups. At Maven, I teach product strategy for the AI era. On ProductPod and Breakthrough, I spotlight the builders creating what’s next.\n\nIf your product team is craving clarity, confidence, and traction, you don’t need more features. You need a product vision with conviction.\n\nLet’s connect. Open to fractional engagements and advisory work.

Experience

• Fractional Chief Product Officer – AI Product Strategy · Sotia, Array, and East Gate Partners2024 –

  Lead product strategy and execution across multiple client initiatives; built The Conviction Sprint to align teams with a clear, evidence-backed product thesis; integrate macro foresight, behavioral research, AI-moderated interviews, and GTM planning to accelerate AI-native and B2B SaaS outcomes.

• VP of Product and UX · Neighborly (Dallas–Fort Worth Area)2024 – 2024

  Optimized franchise operations and launched AI-powered solutions; led strategic initiatives for a $5B PE-backed consolidation of home service brands; reduced home inspection times by 33% using drone technology and computer vision, increasing inspections across 242 franchises by 49%.

• VP of Product, Freelance · TOPAL – New York City Metropolitan Area2022 – 2024

  Led transformational projects for global enterprises delivering growth, operational efficiency, and multi-million-dollar revenue opportunities; drove National Grid’s solar CAGR from 5% to 25%, achieving approximately $4B in annual savings.

• VP of Product · FIELDPLUS (Dallas Fort Worth Area) – Field Service Software2019 – 2021

  Scaled a SaaS platform from $20K to $400K MRR (+1.3K%), boosted NPS from ~40 to 70+, and built a scalable product organization across the US, Australia, and Eastern Europe.

• VP of Marketing and Product · REAL GEEKS – Dallas Fort Worth Area2018 – 2018

  Collaborated with CEO, CTO, and senior leadership to implement strategic marketing and product initiatives; scaled ARR from $7M to $20M through AI-powered marketing tools and cross-functional alignment.

• Chief Operating Officer · ZEN MEDIA – Dallas Fort Worth Area2017 – 2018

  Led triple-growth in team size and operations; steered a cross-functional executive team to deliver transformative campaigns and operational efficiencies, including award-winning initiatives.

• General Partner, VP of Product Management · TRICENT CAPITAL – San Francisco Bay Area2016 – 2018

  Founded and led an early-exit venture capital fund; developed a proprietary algorithm to predict startup exit potential and guided portfolio companies; evaluated hundreds of startups to identify high-value opportunities.

• Co-founder, Chief Product Officer · SOCIALVENTION – Dallas Fort Worth Area2009 – 2016

  Built a cutting-edge marketing platform leveraging machine learning for real-time customer engagement; scaled ARR from $0 to $7M and established scalable product and go-to-market capabilities.

Education

• Oklahoma Christian UniversityB.S., Mass Communications, Electronic Media, Corporate Media

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