Maria Keshavarz

About

Fractional Chief Product Officer and Product Strategy Consultant helping founders and product organisations turn underperforming platforms into revenue engines. Over 10+ years building and scaling global platform ecosystems across GCC, EMEA, and APAC. Most recently built a company’s first in-house product platform (COSMOS) from concept to the engine behind 75% of global revenue, scaling to power 85% of global campaigns and improving EBITDA by 15%, with board-approved funding to 2028. Partners on fractional and project engagements delivering senior product strategy, commercial productisation, platform modernisation, go-to-market and regional expansion, board/investor readiness, and AI product enablement.

Experience

• Fractional Chief Product Officer · Val-IQ AI2025

  Product and AI commercialisation lead for an early-stage fintech AI company. Guide platform architecture, go-to-market positioning, and AI use-case prioritisation, translating fintech business problems into feasible product features while keeping development aligned with financial-services regulation and commercial constraints.

• Head of Product · TLC Marketing Worldwide2024 – 05-2026

  Built COSMOS, the company’s first in-house platform, from concept to 75% of global revenue and 85% of global campaigns. Secured board approval for a £12m+ platform investment, grew revenue from £57m to £93m, lifted EBITDA 15%, and guided the business through a private equity investment. Recruited a new CTO, scaled the product and engineering org, and stood up a tech hub in Bangalore.

• Group Product Manager · TLC Marketing Worldwide2023 – 2024

  Rebuilt the product and engineering operating model and migrated to a microservices architecture, scaling platform capacity 68x (7 to 480 active campaigns in 18 months). Designed three commercial offerings around underused data assets, opening new monetisation streams.

• Senior Product Manager · Numark Digital / Phoenix Medical Group2021 – 2023

  Led data-led optimisation of dispensing workflows across 400+ pharmacies, delivering £2.1m revenue uplift and £600K profit growth, and cutting distribution costs 72% year on year. Brought national-scale digital partnerships live with EMIS and Patient Access.

• Product Manager · Renteq, Keyman Solutions2016 – 2021

  Delivered a HIPAA-compliant mobile health application with 270,000 patient adoptions and 5,000 clinician activations in year one, lifting patient engagement 30% through iterative UX research.

Education

• University of SheffieldDegree not specified, Business Management & Administration
• Aston UniversityDegree not specified, Pharmaceutical Science

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