Renée Boissière M.B.A.

About

A great product is not the same as a successful business. Customers need to adopt it, stay with it, and spread the word. Growth happens when you remove friction points in positioning, retention, and execution. I help healthtech, wellness, and consumer brands bring ambitious products to life and scale them with clarity and precision. As a fractional VP of Product, I work with founders and executive teams to align strategy, rebuild velocity, and launch initiatives that drive real growth. Who I Work With Founders frustrated by flat growth and misaligned teams Product orgs struggling to retain users despite strong early signals Companies entering new markets and needing focused strategy Health and wellness brands looking to differentiate in crowded spaces Leadership teams that need senior product thinking without a full-time hire What I Focus On Growth and Go to Market Strategy that reflects what users actually want Retention and Onboarding systems that fix funnel leaks and increase LTV Positioning and Messaging that resonates and converts Product Execution that connects team workflows to business outcomes What I’ve Done Increased revenue by 297% while raising NPS to 72 Grew adoption by 40% by refining product market fit Boosted retention by 22% through onboarding and user education Improved team engagement by 21% while leading remote product teams I have worked across biotech, digital health, consumer wellness, and direct to consumer brands in nutrition, mental health, and personal care. My clients are often venture or private equity backed and looking to scale with confidence. Available for Fractional and Advisory roles I typically embed for two to six months or support leadership through strategic shifts longer term. If you are scaling a product and want a partner who brings clarity, momentum, and execution, let’s connect. Message me here on LinkedIn - I read every message.

Experience

• VP of Product Management - Fractional · Verlanis2024-01-01 –

  Partner to founders, investors, and executive teams to define product strategy, scale operations, and launch market-defining platforms. I lead 0-1 product development, roadmap resets, and GTM execution with a focus on data-driven, customer-first growth. Partner with PE, VC, and founder-led startups across health, wellness, and consumer tech from AI-enabled platforms to D2C brands Embed with teams for high-stakes execution or own global portfolios end to end Known for building systems that scale across frameworks, onboarding, analytics, pricing, and product teams Achievements Launched an AI insights module surfacing real-time scientific findings that led to a 38% increase in feature adoption Unified fragmented analytics tools into a single platform with a 33% gain in engagement Built a self-service onboarding experience that reduced support volume and increased retention by 27% Created a prioritization framework aligned to executive goals, improving roadmap confidence and delivery accuracy by 35% Expertise Product Strategy · New Product Development · GTM Strategy · Cross Functional Leadership · Competitive Intelligence · AI and ML Enablement · Pricing Strategy · Acquisition Integration Metrics That Matter LTV · CAC · ARR · NPS · Subscription Growth · Retention · Engagement · Velocity Industries Served Consumer Wellness · Digital Health · FemTech · HealthTech · Biotech · Life Sciences · Mental Health · Digital Therapeutics · AI and Machine Learning · Nutrition · Personal Care · Cosmetics · Behavior Change · Food Safety · Patient Engagement Platforms · Telehealth · Practice Management Systems · Direct to Consumer (DTC) · Subscription Services · Wearables · Consumer Apps · Wellness Marketplaces Tools and Systems Asana · Jira · ClickUp · Notion · Airtable · Smartsheet · Trello · Figma · Miro · Confluence Google Workspace · Microsoft 365 · Azure DevOps · Tableau · Looker · Segment · Amplitude · Mixpanel · HubSpot · Salesforce · Userpilot · Slack · Zoom

• Principal Product Manager · Citrine Informatics2023-01-01 – 2024-01-01

  Owned product vision for a data-driven platform that turned fragmented user workflows into intuitive, insight-generating tools. Focused on simplifying the user experience, accelerating time-to-value, and driving product engagement. - Redesigned core workflows into a seamless digital experience, boosting DAU by 31% and improving team collaboration - Partnered with ML team to launch an AI-powered ingestion feature that let users upload messy files and instantly extract usable insights which reduced onboarding friction by 65% - Led iterative testing with design to improve visualizations and notifications, increasing task completion by 19% and decreasing drop-off by 28%

• Head of / Vice President of Product Management & Marketing · Basepair Inc2022-01-01 – 2023-01-01

  Reporting to the C-Suite, I lead product management & marketing for this high growth SaaS in the genomics space. I lead product strategy, develop innovative programs to monetize our platform and drive subscriptions while optimizing LTV and CAC. I own our go-to-market strategy and focus on creating seamless user experiences. I embrace change and leverage software development lifecycle (SDLC, Agile, SCRUM) best practices to improve our product to match our ideal customer profile. Accomplishments Developed a detailed Strategic Plan to 3X in revenue Created and executed segmented experiences propelled by my personal flavor of growth hacking towards a 298% increase in website traffic

• Senior Global Product Manager · Hygiena2016-01-01 – 2022-01-01

  As a founding member of Hygiena’s product management and marketing team, I ushered in a new era of strategic innovation that resulted in accelerated growth of the company's largest and most complex product portfolio (physical products, consumables, and software) accounting for +50% of the company's revenue. Due to exemplary performance, the executive team approved my transition to 100% remote and I was promoted several times. Accomplishments Led a global cross-functional product team and portfolio responsible for 50% of company revenue. Developed, executed, and evangelized short and long-term evergreen product strategy and roadmap. Conducted thorough market research and analyzed competitive data to optimize the product portfolio while increasing profitability.

• Product Manager & Marketing Manager · Swiss Army Knife Consulting2012-01-01 – 2016-01-01

  Led product strategy and go-to-market execution across a suite of B2B and B2C product lines. Focused on driving activation, reducing churn, and growing revenue through user-centric onboarding and engagement strategies. - Redesigned onboarding and in-app experience, reducing churn by 31% - Owned product strategy for 5 SaaS offerings, achieving sustained YoY revenue growth from 22% to 182% - Collaborated cross-functionally to align roadmap, improve product usability, and support successful GTM rollouts

Education

• Stanford University
• University of MontpellierMaster of Business Administration (M.B.A.), Marketing and Sales Management
• University of MontpellierBachelor’s Degree, Marketing and Sociolinguistics

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