Addison Castillon

About

Experienced marketing coordinator and social media manager with a strong skill set in graphic design, content planning, and social media strategy. I am passionate about creating captivating content and optimizing audience engagement through visually stunning graphics, carefully planned content schedules, and engaging captions. Adept at maintaining a cohesive brand aesthetic and optimizing engagement. Passionate about staying up to date with design trends and continuously enhancing visual impact. Collaborative team player with a strong eye for detail and a commitment to professional growth.

Experience

• Social Media Coordinator · Digital Image11-01-2022

  - Strategically plan and schedule engaging social media posts, optimizing reach and fostering audience interaction while maintaining a cohesive aesthetic. - Create visually captivating, on-brand posts using design tools like Canva, driving audience engagement through compelling captions. - Collaborate cross-functionally to brainstorm and transform creative ideas into stunning social media designs that resonate with the target audience. - Analyze metrics to optimize graphics, ensuring higher engagement and conversion rates, while actively staying updated on design trends and enhancing graphic design skills through professional development.

• Social Media Manager · The Blockchain Academy LLC10-01-2021

  - Managing all social media platforms including Instagram, Twitter, LinkedIn, and Facebook - Independently designing, editing, and publishing content while developing weekly/monthly content calendars - Analyzing and monitoring social media insights, analytics, data, and advertising metrics - Producing promotional content for the company and collaborating with organizations

• Content Creator · Addison Castillon04-01-2021

  - Maintain strong social media and brand presence across platforms including TikTok, Instagram, and YouTube - Independently designing, managing, creating and publishing all content and websites - Measure performance of and engagement with different types of content to guide future work - Collaborate with brands to increase engagement and brand awareness

• Legislative Research Intern · Assembly Member Rebecca Seawright10-01-2019 – 03-01-2020

  - Coordinated and performed community event planning, managed social media accounts - Composed, published, and edited weekly newsletters and emails - Performed legislative research regarding governmental issues and public service - Answered phone calls, emails, while attending to local constituents needs and concerns

Education

• CUNY Hunter CollegeBachelor's Degree, Political Science

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