Lateesha Williams

Lateesha Williams

Dynamic Social Media and Marketing Professional

4 yrs experience · Dallas, TX · 10-20 hrs/week

About

As a Social Media Manager, my role is to help companies establish and maintain their online presence by creating and managing engaging content on various social media platforms, including Instagram, Tiktok and other social media platforms. With a keen eye for detail and a deep understanding of social media algorithms, I am able to craft content that resonates with target audiences and drives engagement. My passion for social media marketing and my knowledge of the latest trends and best practices allows me to develop effective strategies that help businesses reach their goals. I understand the importance of building strong relationships with customers, partners, and employees, and I work hard to foster these relationships through authentic and thoughtful communication. Whether it's crafting compelling posts, analyzing data to improve performance, or developing long-term social media plans, I am dedicated to helping companies make the most of their online presence. If you're looking for a Social Media Coordinator who can help take your socials to the next level, I'm here to help!

Skills

CaptioningContent CreationContent ManagementInstagramInstagram ReelsMarketing StrategyPost-ProductionReelsSocial Media DesignSocial Media ManagementSocial Media MarketingTikTok ManagementVideography

Experience

  • Digital Content Creator · Tee Nicole2021-11-01 –

    - Created and managed content across all social media channels, resulting in a 60% increase in followers and a 50% increase in engagement rate - Conducted keyword research and implemented SEO best practices to improve search rankings and increase visibility - Analyzed social media and website metrics to identify opportunities for improvement and increase engagement

  • Social Media Manager · The Final Touch By Lundyn2022-03-01 – 2022-08-01

    - Managed social media accounts for multiple clients in various industries, resulting in a 40% increase in followers and a 30% increase in engagement rate. - Monitored and reported on key performance metrics such as engagement rates, traffic sources, and conversion rates to senior leadership on a regular basis - Leveraged data and insights to continuously improve content performance and drive business growth - Utilized SEO best practices to increase organic search traffic by 35% within 3 months

Education

  • Texas A&M University-TexarkanaBachelor of Engineering - BE, Computer Science

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