Addyson Clark

About

Passionate about creative media and communications with experience in managing social media for various brands, content design, and event management. Skilled in engagement data analysis and trend research within the music and pop-culture industries.

Experience

• Social Media Coordinator · Grova Creative2024-08-01 – 2025-09-01

  Managed social media strategies and content for over 20 brands across platforms like Instagram, Facebook, TikTok, LinkedIn, and more. Developed monthly content calendars, created engaging multimedia content, and analyzed performance metrics to optimize future campaigns. Curated high-traffic campaigns, including the Parker Services' Christmas Lights Contest, increasing brand engagement.

• Social Media Manager · B-Sides2023-08-01 – 2024-08-01

  Developed high-volume content strategies for multi-platform social media presence, including Instagram, TikTok, X, Threads, and Facebook. Curated custom video and graphic content for brand promotion, including New Music Friday playlists and artist interviews. Analyzed engagement data to refine content strategies.

• Bar Manager · Taft & Harding Events2021-02-01 – 2024-02-01

  Maintained inventory, supervised staff, and ensured cleanliness and safety in high-energy environments. Managed event operations and customer service.

• Summer Intern · Taft & Harding Events2023-05-01 – 2023-08-01

  Handled social media, website editing, and event management tasks, supporting event planning and promotion efforts.

Education

• Florida State UniversityBachelor of Applied Science - BASc, Mass Communication/Media Studies
• Santa Fe CollegeAssociate of Arts - AA, Mass Communication/Media Studies

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