Lindsey W.

Lindsey W.

Social Media & Brand Strategist

4 yrs experience · Austin, TX · 20-30 hrs/week

About

I'm a passionate marketing strategist with a diverse skill set that includes branding, graphic design, social media management, copywriting, and content creation. I help brands improve their online visibility and engage their audience. I'm passionate about delivering impactful, results-driven campaigns that enhance brand presence across various platforms.

Skills

Adobe Creative SuiteBlog WritingBrand DevelopmentBrandingBusiness StrategyCanvaConsultingContent CreationContent PlanningContent WritingCopywritingDigital MarketingDigital StrategyEmail MarketingGraphic DesignInstagramMailChimpMarketing StrategySEOSearch Engine MarketingSocial Media AnalyticsSocial Media MarketingTikTokVisual Identity

Experience

  • Social Media & Brand Strategist · Babestock Music Festival09-01-2024

    - Craft tailored social media strategies that align with brand vision, driving growth and engagement across platforms like Instagram and TikTok. - Develop cohesive branding strategies, ensuring consistent voice, messaging, and visual identity across digital platforms, marketing materials, and events. - Create data-driven content calendars and campaigns, leveraging insights to maximize reach, engagement, and conversions while maintaining brand integrity. - Collaborate on brand storytelling through social media, website copy, and email marketing to create a strong, authentic connection with target audiences. - Analyze market trends and competitors to refine social strategies and identify opportunities for brand differentiation and growth.

  • Creative Marketing Specialist · Self-employed12-01-2022

    - Executed marketing campaigns, enhancing brand visibility and driving sales through compelling sales copy and graphic design. - Created engaging promotional materials, including posters and social media graphics, to support marketing efforts. - Managed multiple projects, meeting tight deadlines while maintaining high-quality standards. - Utilized Adobe Creative Suite and Canva for visual content creation.

Education

  • Texas A&M UniversityBachelor of Science - BS, Biology, General

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