Aayushi LNU
Marketing-to-Product | Data-Driven Marketer with Product Management Experience in SaaS & AI | Harvard ’25 • IIT KGP ’19
4 yrs experience · San Francisco, CA · 30-40 hrs/week
About
I'm a product-focused growth marketer and aspiring product leader with 4+ years of experience driving measurable impact across SaaS, AI, and consumer tech startups in Japan and the U.S. I’ve led GTM and product initiatives across B2B and B2C, launching features that improved user retention by 20%, reduced CAC by 10%, and scaled reach to 50K+ users. From crafting onboarding flows that lift conversion to building KPI dashboards that align teams—my superpower lies in connecting customer insights to product strategy. I thrive in fast-paced, 0→1 environments where ambiguity is the default and experimentation is expected. Whether building a travel planning tool from scratch or leading CRM automation across global markets, I bring creativity, data, and hustle to everything I ship. Multicultural perspective from working across Japan and the U.S. Passionate about user-centric design, AI tools, and cross-functional collaboration. Currently exploring product marketing and APM opportunities where I can drive impact at scale. Let’s build something meaningful.
Skills
Experience
- Building my Own · What to do ?2025-07-01 –
Currently building a travel experience platform to help users discover personalized activities based on their location, travel dates, and occasion. Leading product vision, user research, feature design, and prototyping to validate and refine the core experience.
- Marketing Manager · 社会福祉法人博愛会 | CyMed Inc2023-07-01 – 2024-02-01
Drove cross-functional product and growth strategy at a digital health startup, improving retention, conversion, and regional expansion.
- Marketing & Associate Product Manager · Co-graph Inc.2022-01-01 – 2023-01-01
Led cross-functional product and marketing at a B2B SaaS startup, driving user growth, conversion, and go-to-market alignment.
- Marketing & Associate Product Manager · BEENOS Inc. (formerly netprice.com, Ltd.)2021-07-01 – 2022-06-01
Led product and growth marketing for a Shopify-integrated app at Beenos, securing pre-launch traction, boosting retention, and driving 20%+ revenue growth through data-driven GTM, CRM, and paid media strategies.
- Digital Marketing And Strategies · exiii2018-05-01 – 2018-08-01
- Business Development and Improvement · Mitsubishi Fuso Truck and Bus Corporation2017-05-01 – 2017-07-01
- Design Team member and Associate Volunteer · Students' Alumni Cell, Office of Alumni Affairs and International Relations, IIT Kharagpur2014-10-01 – 2016-04-01
Student Alumni cell work can be sketched as taking care of Alumni matters and maintaining vital relationships. It is headed by the Dean of AAIR.
- Manager · Communiqué IIT Kharagpur2014-08-01 – 2016-04-01
The main objective of this students group is to increase English Communication skills and Soft skills. The group organizes various workshops and seminars for the same.
Education
- Harvard UniversityMaster of Liberal Arts (ALM), Management
- Harvard Extension SchoolGraduate Certificate, Marketing Management and Digital Strategies
- Indian Institute of Technology, KharagpurIntegrated MSc, Economics
- Delhi Public School -JaipurScience
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