Affiong Edet

About

A dynamic force in strategic branding and product design dedicated to propelling startups into thriving brands and transforming professionals into industry leaders. I bring a proven record of guiding startups through transformative branding. My strategic insights and design expertise drive compelling brand stories, capturing audience attention, fostering loyalty, and resonating strongly in the market. As a seasoned product designer, I craft designs that seamlessly blend aesthetics and functionality, serving as strategic tools to elevate user experiences and drive business success. From concept to execution, I ensure standout products in crowded markets. Through diverse experience, I've honed skills in collaborating with cross-functional teams, navigating design trends, and offering cutting-edge, tailored solutions for each project's unique needs. Elevate your brand. Innovate with me. Let’s redefine success together.

Experience

• Brand Manager · Genhouse Project2024-01-01 –
• Brand Specialist · Freelance2022-05-01 –
• Social Media Manager · Baked Goodies2017-10-01 –
• UX Designer/ Graphic Designer · Kowrie FX2022-08-01 – 2022-09-01

  Designed a new on-brand visual identity system to effectively convey concepts and company messaging. Collaborated with other UI designers, developers, and product management teams to translate user flows into beautiful application designs. Conducted usability testing with more than 30 users for the company’s landing page in preparation for the website redesign. This led to creating a more intuitive site navigation and eliminating misleading labels and unnecessary clicks.

• Social Media Manager · ROCKMOULD2021-12-01 – 2022-05-01
• Customer Service Representative · Megalek Nigeria Limited2018-01-01 – 2019-03-01

Education

• Les Cours Sonou UniversityBachelor of Arts - BA, Mass Communication/Media Studies

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