Hannah Mei

About

I'm a brand strategist who specializes in helping purpose-driven brands reflect their core values through thoughtful storytelling and innovative visual design. By focusing on strategic planning and creative solutions, I help brands connect with their audience in meaningful ways. Let's collaborate to build a brand that not only looks great but drives real outcomes

Experience

• Business Development & Marketing Manager · Renewable Energies Company07-01-2023

  Led the complete brand identity transformation for a renewable energy company, aligning sales and marketing strategies to deliver real business results. - Full Brand Overhaul: Redesigned the entire company’s brand identity, ensuring that the visual elements and messaging reflected the company’s mission to improve energy accessibility. - Strategic Sales & Marketing: Implemented comprehensive sales and marketing strategies that drove a 15% increase in lead closure rates, resulting in an additional USD 4M in revenue. - Partner Development & Expansion: Developed co-marketing programs and a partner growth strategy that expanded the sales pipeline by 31%, providing long-term growth potential and training the sales team to improve deal closures.

• APAC GTM Program Manager · Leading Tech Company01-01-2022 – 06-01-2023

  Oversaw brand strategy and marketing communications in the APAC region, aligning multiple teams to ensure brand consistency and audience engagement. - ROI-Focused Strategy: Managed the APAC marketing budget and developed initiatives that delivered a minimum ROI of 1:10, focusing on brand awareness and community engagement. - Strategic Communications: Elevated brand presence by 25% through partnerships and community-driven initiatives, enhancing both internal and external engagement. - Team Collaboration: Led cross-functional teams (pre-sales, post-sales, and technical) to align marketing efforts with brand goals, ensuring a cohesive brand experience across the region.

• Brand Strategist · Firebelly07-01-2021 – 12-01-2021

  Specialized in strategic branding and creative design for clients, delivering measurable growth through well-executed brand narratives and market strategies. - Growth through Branding: Led branding and market entry strategies that attracted over $5M in investment and launched new products successfully in retail markets. - Creative Design Solutions: Developed comprehensive research and strategy frameworks, guiding the brand design process and managing visual identity creation. - Client Collaboration: Worked closely with clients to craft compelling brand narratives and position them for success in competitive markets, ensuring alignment with both business goals and market expectations.

• Social Media Strategist & Producer · The Struggle Australia03-01-2018 – 09-01-2020

  Designed and implemented social media strategies to grow engagement and enhance the online presence of a popular show. - Audience Growth: Increased audience reach by 38k impressions and boosted viewership by 12k through optimized content strategies on Facebook and Instagram. - Content Strategy: Conducted performance testing on various content strategies, improving engagement and maximizing platform visibility through data-driven insights. - Showcasing Purpose: Helped enhance community interaction by contributing to content production and pitching, reinforcing the show's narrative and mission.

• Copywriter & Project Coordinator · Sunstrike Solutions2016 – 02-01-2018

  - Developed engaging marketing content for various channels, significantly increasing brand visibility and audience engagement. - Spearheaded a successful social media campaign that boosted engagement by 40%, utilizing analytics to refine content strategy. - Coordinated cross-functional teams to ensure timely project delivery and seamless communication across departments.

Similar talent on Pangea

Ines V.Brand StrategistLondon, UKAffiong E.Elevating Startups to Thriving Brands | Cultivating Industry Leaders | Strategic Branding Expert & Visionary Product DesignerLagos, NigeriaJenna S.I create intentional brand stories + identities for beauty and wellness focused brands.Los Angeles, CAToluwani A.Creative Brand and Marketing