Ailsa Blair

About

With a Bachelor of Arts (Honours) in Film and Communication from the University of Liverpool and a Certificate in Digital Media Skills from OCAD University, I have cultivated a robust career in product design and leadership. As the Founder & CEO of Drag Me, I am dedicated to creating an inclusive platform for drag enthusiasts and artists. Previously, I served as Director of Product Design at Vetster Inc., where I expanded the product through high-quality research and planning. My experience also includes roles as Sr. Product Design Lead at ZayZoon, Senior Product Designer at Clio, and Director of Product Design at TribalScale. My expertise spans user experience, team leadership, and strategic design.

Experience

• Founder & CEO · Drag Me06-01-2022

  At Drag Me, our mission is to provide drag enthusiasts with a seamless and immersive experience in discovering and attending drag shows worldwide. We are dedicated to promoting the talent and creativity of both international and locally recognized drag artists, supporting their growth, and ensuring they receive fair compensation for their performances. Through our platform, we aim to build a vibrant and inclusive community that celebrates diversity, embraces self-expression, and amplifies the voices of the drag community.

• Director Of Product Design · Vetster Inc.06-01-2022 – 10-01-2023

  - Expanding the product (Vetster) through high quality research and planning - Uphold quality standards through our product design work - Establish a design system to uphold quality and create efficiencies in day-to-day individual contributor work - Connecting design effort with product and business strategy - Recruiting and hiring for design and research teams - People and performance management (for product designers) - Building process and practice, both internally and cross-functionally - TeamOps (effective delivery of Design, program management) - PeopleOps (recruiting coordination, onboarding, review programs) - Resources, facilities, and services for Design - Inspirational and enabling leadership modelling the Vetster and design culture - Advocate/champion for design

• Sr. Product Design Lead · ZayZoon01-01-2022 – 05-01-2022

  - Leading product design at ZayZoon and assisting with the execution of the long-term vision and strategy for ZayZoons products. - Responsible for delivering an exceptional user experience to users, they will work to balance the success metrics for the business as a whole. - As an active member of the Product team, they will play a strong role in research, discovery, conceptualization, scoping, UX and UI design, implementation, roll out and measurement of design processes and methodologies for ZayZoon's products and features. - Work to increase context awareness, problem-orientation with delivery teams and across other functions. - Work closely alongside the sales and marketing teams to ensure a cohesive experience and user journey across all user touch points and digital media.

• Senior Product Designer · Clio - Cloud-Based Legal Technology04-01-2021 – 01-01-2022

  - Participate in the Product process from research through to shipping; - Become an advocate for Clios customers by knowing them and their needs inside out; - Conceptualize, prototype, design and present solutions that solve both business and user problems and deliver measurable outcomes; - Create sketches, flow diagrams, wireframes, and mock-ups of features serving different user segments; - Conduct user interviews, usability testing, and analysis; - Use and leverage metrics to drive product design and measure product success; - Other duties, as required.

• Director of Product Design · TribalScale08-01-2019 – 03-01-2021

  - Work collaboratively with engineers, product managers, quality assurance, marketing and other functions, as well as clients and fellow designers in supporting TribalScale projects from a user-centric approach, user interview, testing, user experience to user interface design. - Lead the design team through 1:1s, individual growth support, resource planning and recruiting. - Mentor, coach and manage the design team, acting as a role model, while working to ensure team members are growing professionally and quality work is being developed. - Build and refine design offering and strategy in collaboration with leadership.

Education

• OCAD UniversityCertificate, Digital Media Skills
• University of LiverpoolBachelor of Arts (Honours), Film and Communication

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