Rose Lewis

About

The key to product design lies in finding the sweet spot between business needs, technical effort, and user experience. My business degree and marketing background, combined with my technical understanding, and more than 20 years of crafting user experiences, give me a unique perspective that allows me to identify solutions that are feasible, viable, and desirable. My core strength lies in my ability to solve complex UX problems in an elegant way. I firmly believe that usability and accessibility should be at the heart of digital design, and I have particularly honed my skills in these areas, applying best practices as standard and conducting research and testing where needed to improve the experience. I designed and built my first website around the turn of the millennium. From there, my skills developed across a range of environments, working both in-house and for agencies. I’ve found a natural affinity for working with start-ups, having spent five years at a two-sided marketplace with over two million members and contributing to a 0-1 housing product as a freelancer. I have a great deal of experience in the finance and pet care sectors, with a particular interest in educational platforms—especially snackable education.

Experience

• Freelance Product/Growth/UX/UI Designer · Freelance (Self employed)2023-09-01 –

  As a freelancer I have worked on a variety of projects for small and large companies, including: - Designing for a disruptive property start-up, from creating the brand to high fidelity designs of the product and hand over to developers. - Architecting, researching and designing the UX of a new website for a wealth management company, with a focus on lead generation and education.

• Staff Product Designer · BorrowMyDoggy2018-12-01 – 2023-09-01

  As the sole designer in the company, I owned the entire design process from inception to launch approval, working closely with the lead developer. Additionally, I took on product management and technical specification writing responsibilities. -> Increased subscription rates by 26% through iterative redesign of the payment page. -> Upgraded the sign-up flow to a modular, step-based process, allowing for the identification and targeting of pain points to increase sign-up completion rates (11%). -> Designed and specified a new iPhone/Android application in React Native, starting with an MVP and working iteratively toward feature completion. -> Established libraries of reusable components to ensure uniformity and efficiency across the product. -> Conducted research, collected data, and extracted insights from various sources to inform roadmap management and design decisions. -> Maintained team focus by managing the roadmap, backlog, and strategy sessions. -> Improved communication and knowledge-sharing throughout the company by creating documentation and leading communication with stakeholders at all levels. -> Increased efficiency in product development through detailed technical specifications, facilitated by an in-depth understanding of the product's architecture, tech stack, and data model.

• Senior UX Strategist · Teamspirit2014-05-01 – 2018-12-01

  In my time at Teamspirit I worked on a variety of financial brands, where I was responsible for concepting, researching, designing (architecture, UX and UI), testing, and supporting the development of new digital solutions. Some highlights include: -> A cross-platform app to facilitate collaborative, non-linear discussion for MetLife brokers -> A robo-advice pension planning tool serving users without financial knowledge or an advisor -> Mortgage websites to help users to find and understand Cambridge Building Society’s products -> A game to engage Kingfisher staff with their pension options

• Senior Digital Visual Designer, Accenture Creative Consultancy · Accenture2013-07-01 – 2014-05-01

  I designed UI in close collaboration with the UX team. As Senior Designer I had additional responsibilities including mentoring, creative direction, scheduling, pitching, scoping and quoting.

• Multi-Media Designer · Amplefuture2007-05-01 – 2013-07-01

  I designed websites, mobile and tablet applications (including pre-iPhone mobile apps), print adverts, emails, sales presentations and TV for both internal projects and clients such as UEFA.

• Web Designer / Developer · Iguana Designs2002-05-01 – 2007-05-01

  In order to change my career direction I became self-employed, working for clients from motorbike racers to slimming supplements, designing and developing websites.

• Project Manager · Baker Goodchild1998-11-01 – 2002-05-01

  Created new processes to enhance communication and efficiency, resulting in work progressing according to schedule and meeting specifications.

Education

• Aston UniversityBachelor of Science (B.Sc.), International Business and Modern Languages
• Jack Hunt School Peterborough

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