Aishwarya Karve

About

Head of Product Design specializing in AI & Agentic UX, with 15+ years designing trusted, human-in-the-loop experiences across regulated enterprise sectors (energy, aviation, government, supply chain). Has led 0-to-1 design at funded startups, driven digital transformation at a major UK retailer, and built design systems and teams from scratch. Her work has generated GBP 172M in revenue, served 32M+ users, and contributed to $14.5M+ in funding across startups.

Experience

• Head of Product Design · Orbitron AI01-01-2026

  •Lead product design at OrbitronAI, an organization dedicated to creating trusted AI agents for sectors like energy, aviation, government, and supply chain within regulated enterprise environments. •Drive the complete product vision and UX across Nova OS and four verticals: ComplyNova, FlowNova, AssetNova, and LeadNova. •Collaborate closely with engineering, product, and go-to-market teams to shape strategic and roadmap plans. •Create enterprise-level multi-agent orchestration experiences for a range of users including operators, managers, and developers. •Conduct customer discovery, prototyping, and usability research with enterprise stakeholders. •Ensure Glass Box transparency and human-in-the-loop principles are embedded within all AI-driven workflows and decision-making processes. •Develop the design function from scratch, establishing foundational processes, design systems, and mentorship programs as the company expands across the UAE, USA, Europe, KSA, and India.

• Head of Product Design · Desertcart01-01-2025 – 01-31-2026

  •Led a comprehensive digital transformation, enhancing the global e-commerce experience across over 160 markets in just six months. •Developed and expanded the design organization, introducing a token-based design system to enable detailed localization for GCC and India. •Revamped the global UX to boost mobile performance, conversion rates, accessibility, and improve checkout completion. •Worked in coordination with product, engineering, and growth teams to drive significant commercial results. •Executed six major Blue November campaigns within two weeks, contributing to a $5.3 million revenue goal. •Enhanced high-impact conversion paths, resulting in over 1 million orders in 2025, marking a 70% year-over-year increase. •Launched AI-assisted workflows to speed up design processes, cut down on iteration time, and maintain quality standards.

• Lead Product Designer · Marks & Spencer10-01-2018 – 12-31-2024

  •Directed omni-channel customer experience strategy across web, app, and in-store platforms, resulting in £172M additional revenue and onboarding 10M new loyalty members through enhanced AI personalization and design innovation. •Oversaw complex product ecosystems involving over 30 cross-functional stakeholders, aligning engineering, data, and commercial teams around a unified customer vision. •AI Personalization Squad: Implemented an outfit recommendation engine that scaled personalized interactions from 20M to 500M within two years, generating £73M in revenue and selling 8.3M items. •Navigation 2.0: Redesigned information architecture and prioritized app-first product listing and detail page flows, improving Gen-Z customer acquisition and boosting online revenue. •Served as Payments & Service Mission Lead for 3 months, simplifying checkout, returns, and assistance processes, reducing friction, and increasing customer satisfaction scores. •Sparks Loyalty Relaunch: Transformed the loyalty experience into becoming the #1 App Store shopping app, achieving 6M visits in the first week and 10M members in 10 months. •Product Detail Page Overhaul: Facilitated 107M add-to-cart events and recaptured £100K in lost sales through the 'Notify Me' feature.

• Principal Product Designer · Neilson Financial Services09-01-2016 – 09-30-2018
• Senior UI/UX Designer · Ladbrokes Coral12-01-2014 – 09-30-2016
• Art Director · Sirenna Learning09-01-2012 – 11-30-2014
• Freelance Communication Designer · Freelance01-01-2009 – 12-31-2011

Education

• Cambridge UniversityMaster's-level program / certification (HCI for AI Design System), HCI for AI Design System
• Goldsmiths, University of LondonMaster's in Design
• Symbiosis International UniversityBachelor's Degree in Design

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