Manish Dua

About

As an accomplished AI Product Design Leader and UX Strategist, I design with purpose and ship with precision—blending design thinking, product vision, and business impact to deliver experiences people love (and businesses rely on). Over the past 15+ years, I’ve operated at the intersection of product design, UX strategy, and product management, helping companies define what to build, why it matters, and how to make it real. From early discovery to QA and launch, I lead end-to-end initiatives that drive measurable growth, improve usability, and accelerate adoption across Enterprise SaaS, HealthTech, FinTech, and HR Tech platforms, many now powered by AI and automation. My approach combines strategic leadership with hands-on design execution, turning complexity into clarity, especially within complex enterprise platform workflows and data-driven SaaS ecosystems.

Experience

• Director, Platform & Product Experience · Elevance Healthcare09-01-2022 – 10-01-2024

  Served as a key leader in the Digital Platforms & Artificial Intelligence Office while effectively managing a team focused on transforming e-commerce and shopping experiences. Also drove B2B and B2C growth through innovative digital initiatives that leveraged AI and data analytics, resulting in increased user engagement and higher revenue sales.

• Fractional Product Design & Strategy Consultant · Freelance11-01-2024

  I collaborate with industry leaders and forward-thinking startup founders to ignite innovation and drive growth through transformative experiences. My expertise addresses critical product design and user experience challenges, enabling the creation of impactful and practical solutions. I’ve consistently helped businesses enhance their customer experiences through strategic partnerships, boosting revenue by 10-30%.

• Sr. Product Design Lead, Enterprise Platform · Change Healthcare08-01-2019 – 05-01-2022

  Led the launch of multiple enterprise SaaS and eCommerce products & platforms, resulting in a 30% increase in user engagement and a 23% reduction in time-to-market by leveraging enterprise design systems.

• Product Design Strategy Consultant · Freelance05-01-2018 – 08-01-2019

  Partnered with startup founders and industry leaders to craft first-to-market design strategies and developed user-centric designs that resonate with their audiences.

• Director, Experience Design & Strategy · Tata Consultancy Services06-01-2014 – 05-01-2018

  Implemented design-led strategies for Fortune 20-500 clients, focusing on scalable enterprise solutions.

• Executive Creative Director · XD Theory06-01-2009 – 04-01-2014

  Co-founded XD Theory, partnered with clients to deliver innovative advertising technology and first-to-market digital solutions for global brands like Nike, AT&T, and Viacom.

• Sr. Product Design Lead · Gusto03-01-2025 – 10-01-2025

  Led end-to-end design for growth and referral initiatives across web and mobile. – Redesigned Gusto Wallet dashboard to integrate time-tracking and pay insights, improving adoption by 22% and cutting clock-in errors by ~33%. – Designed and launched a tiered referral incentives system with real-time tracking; drove 13% lift in referral leads and new customer acquisitions. – Collaborated with PM and Engineering on decision views, instrumentation, and A/B tests; used behavioral data to prioritize changes and increase conversion. – Partnered cross-functionally to translate insights into measurable, user-centric growth outcomes.

• Director, Product Experience Design · Elevance Health09-01-2022 – 10-01-2024
• Senior Product Design Lead, Enterprise Platform · Change Healthcare08-01-2019 – 05-01-2022

  Drove strategy and UX for enterprise SaaS in RCM, billing, and provider workflows. – Led 0→1 design for digital marketplace simplifying complex B2B quoting, reducing time-to-quote by 75% and enabling ~$30M in year-one revenue. – Reimagined eRemit Payment Platform, increasing provider enrollment by 32% and improving cash flow by 17%. – Launched AI + Live Agent chatbot, deflecting 90% of support calls, reducing operational costs, and improving user satisfaction. – Built scalable design frameworks to streamline collaboration and accelerate team release velocity.

• Director, Experience Design & Strategy · Tata Consultancy Services06-01-2014 – 04-01-2018

  Led global UX strategy and delivery for Fortune 500 clients across B2B/B2C tech. – Aligned multi-disciplinary teams across regions to deliver high-impact experiences tied to growth KPIs. – Shaped top-of-funnel and conversion journeys that improved engagement and sales performance for enterprise partners. – Advocated human-centered, data-driven design at scale, bridging business and technology.

• Principal Co-Founder & Creative Director · XD Theory06-01-2009 – 04-01-2014

  Founded and ran a lean design studio focused on measurable outcomes. – Operated as player-coach, from strategy and UX architecture to hands-on design, prototyping, and launch. – Drove 85%+ growth in client product launches and revenue through data-driven design and agile iteration. – Collaborated with early-stage and growth startups to define product direction, accelerate MVPs, and scale design systems.

Education

• Los Angeles Pierce CollegeAssociate of Arts - AA, null

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