Alejandra Vásquez

About

I focus on high-impact growth strategies for early-stage startups in the Software as a Service industry. The skills acquired throughout my professional career have allowed me to build marketing and growth strategies, and teams from the ground up and scale startups to become industry leaders.

Experience

• Mentor · Growth Rockstar02-01-2024

  As a Mentor at Growth Rockstar, likely responsibilities include guiding and advising individuals or teams to enhance their growth strategies and achieve their business goals.

• Head of Growth Marketing, VP of Marketing · Vendoo (YC W22)08-01-2020

  As Head of Growth Marketing and VP of Marketing at Vendoo, responsibilities likely included leading marketing strategies, overseeing growth initiatives, and driving customer acquisition and retention efforts.

• Senior Marketing Strategist · Motion Ave Inc12-01-2018 – 11-01-2020

  • Managed relationships with key accounts for project deployment. • Created and executed marketing strategies tailored to client needs, including customized funnels. • Managed large marketing and development projects, including websites, mobile apps, and platforms. • Coordinated project timelines, budgets, and assets with the team. • Developed content strategies for social media, blogs, websites, and email marketing. • Created content for the MotionAve blog. • Monitored client KPIs and reported results. • Ran and monitored Facebook Ads campaigns. • Managed communication and logistics for the FOMO Sapiens podcast with Harvard Business Review. • Executed the virtual launch of the book 'Fear of Missing Out' by Patrick J. McGinnis. • Implemented tools like Go High Level, Zapier, Facebook Ads, Mailchimp, and Hubspot. • Wrote copy for Facebook Ads and email marketing campaigns.

• Marketing Consultant · Síntesis Financiera07-01-2019 – 10-01-2020

  As a Marketing Consultant at Síntesis Financiera, responsibilities likely included providing expert marketing advice, developing strategies to enhance brand presence, and optimizing marketing campaigns.

Education

• ReforgeGrowth Marketing
• ReforgeAdvanced Growth Strategy
• ReforgeMarketing Strategy, Marketing/Marketing Management, General
• Jack Welch Management InstituteBecoming a Leader
• Universidad Autonoma de ManizalesBachelor's Degree, International Business
• Jakarta Intercultural SchoolInternational Baccalaureate, Business Administration and Management, General
• Asociación Colegio GranadinoHigh School

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