Rachel Pena

About

With a robust background in marketing and content management, I hold an MBA in Marketing Management from Walden University and a BS in Marketing from Berkeley College-Woodland Park. Currently, I am the Senior Content Marketing Manager at Vendoo, where I have successfully executed strategies that increased organic traffic by 94% in the first quarter and 230% within six months. My efforts have also led to a 126% rise in content-driven conversions and significant improvements in keyword rankings. Prior to this role, I managed content marketing strategies at Vendoo and consulted for Gutter Labs. My earlier experience includes roles at The RealReal, where I advanced from Associate Production & Copy Editor to Associate Manager, overseeing production and copy editing processes. My career is marked by a commitment to enhancing brand visibility and driving measurable results through strategic content initiatives.

Experience

• Senior Content Marketing Manager · Vendoo (YC W22)05-01-2024

  - Executed SEO strategy resulting in a 94% organic traffic increase in my first quarter, and 230% in the first 6 months. - Increased content-driven conversions by 126% in the first year. - Increased ranking keywords by 56% in one quarter by identifying long-tail opportunities. - Achieved top 10 rankings for 2,000+ keywords. - Ranked 1500+ keywords in AI SERP features.

• Content Marketing Manager · Vendoo (YC W22)08-01-2022 – 05-01-2024

  Managed content marketing strategies and campaigns to enhance brand visibility and drive traffic.

• Content Manager - Consultant · Gutter Labs05-01-2022 – 08-01-2022

  Consulted on content management strategies to improve engagement and brand presence.

• Associate Manager, Production & Copy Editing · The RealReal03-01-2019 – 05-01-2022

  Oversaw production and copy editing processes to ensure high-quality content delivery.

• Associate Production & Copy Editor · The RealReal03-01-2018 – 03-01-2019

  Assisted in production and copy editing tasks to maintain content standards.

Education

• Walden UniversityMaster of Business Administration (MBA), Marketing/Marketing Management, General
• Berkeley College-Woodland ParkBachelor of Science (BS), Marketing

Similar talent on Pangea

Maria V.Content Marketing Manager | SEO SpecialistDDanielle J.Content & SEO Strategist | Driving Top-10 Rankings & Over 40% Organic Growth for National Brands | Meta and Google CertifiedChristina P.Head of Marketing | Full-Stack Growth & Content Leader, AEO/GEO/SEOSan Francisco Bay Area, CADanielle J.Senior SEO Specialist | 9+ Years Driving Top-10 Rankings & 40%+ Organic Growth for National Brands | Meta & Google CertifiedReno, NV