Alex Cooney

About

Entrepreneurial founder and growth strategist with Lean Six Sigma Yellow Belt, strong analytics, and hands-on experience in co-founding and leading GTM strategies, budget management, multi-channel marketing, and data-driven insights. Proficient in Excel and Power BI.

Experience

• Co-Founder / Growth & GTM · Bareform Inc07-01-2025 –

  Acted as co-founder of a ready-to-drink (RTD) hydration company that generated ~$49,000 in gross revenue during its first production run in 2025. Managed a total marketing budget of $30,000 for Q4 25–Q1 26. Helped facilitate a friends and family pre-seed funding round of just over $100,000. Assisted with USPTO search for a trademarkable company name and collaborated on strategy for design, branding, formulation, funding, marketing concepts, and organizational systems. Led brand growth strategy, target demographic research, holistic marketing, and sales channel strategy (DTC, high-value wholesale channels). Built Klaviyo, Meta, TikTok, and UGC/Influencer campaigns and pipelines.

• Mentee / Mentorship · Justin Kuo, Real Brokerage07-01-2024 – 05-01-2025

  Learned from a top-producing realtor in Orange County; studied lead generation structure, daily business systems (lead pipeline, client communication, client prioritization, contractor management). Learned optimal cold calling scripts, cadence, objection handling, and how to approach potential new clients. Successfully delivered Justin’s information to 300+ homeowners. Engineered AI flow to showcase listing photos and generate lead content for social channels.

• Intern · Clairemont Development Group09-01-2024 – 03-01-2025
• Co-Founder · Atacama08-01-2024 – 05-01-2025

  Created DTC supplement concept from ground up for a 15+ active formula with a broad benefit set (energy, productivity, focus, relaxation). Heavily researched ingredient intricacies and interacting with contract manufacturers to source iterative quotes. Developed marketing and product positioning strategies and reviewed multiple premium brands to inform GTM. Conducted relevant manufacturing, certification, and FTC guideline research to support GTM success.

• Founder · 888 Marketing02-01-2024 – 09-01-2024

  Created a real estate media capture business and self-marketed to ~250+ leads. Focused on photo/video deliverables for real estate pros to accelerate sales velocity and brand growth. Designed a Framer site optimized for SEO, high-end branding philosophy, and visual/psychological flow for lead capture.

• Founder · Maison de Lumiére02-01-2024 – 01-01-2025

Education

• Texas Christian UniversityBBA, Finance (Real Estate Concentration)

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