Deepa Mohan

About

Founding marketing consultant with 7+ years building go-to-market engines, brand architectures, and community-led growth systems from zero for early-stage B2B SaaS, AI, and consumer-social startups. Proven track record as first or sole marketing hire — from positioning and brand through to Product Hunt launches, lifecycle email, and community acquisition. Consistently delivers measurable outcomes inside fixed-scope engagements. Available for freelance consulting: GTM strategy, marketing audits, Product Hunt launches, and fractional advisory retainers.

Experience

• Head of Marketing · Founding Marketing Lead · The Campus App (Blob)02-01-2025

  First and sole marketing hire for a pre-revenue Gen Z student social platform targeting a Europe-wide launch (Sept 2026) with a 50,000+ student base. – Built the entire marketing function from zero — brand identity, messaging architecture, onboarding flows, lifecycle communication, ambassador programme, and 6-channel launch strategy. – Designed community-led acquisition framework integrating referral mechanics, creator content systems, and campus ambassador activations — establishing the full growth infrastructure pre-launch. – Developed emotional brand architecture centred on belonging, identity, and discovery — translating student behavioural research into a cohesive positioning system across all touchpoints. – Collaborated directly with product and UX teams to shape onboarding flows and retention-focused experience design, bridging marketing and product from day one.

• Senior Marketing Manager (GTM Lead) · Listen2It11-01-2023 – 09-30-2024

  Owned end-to-end GTM strategy and full-funnel marketing execution for an AI-powered audio content platform. – Drove 20% uplift in customer engagement and 15% improvement in conversion rates over 10 months through channel-specific campaign strategy and positioning refinement. – Built all content infrastructure — website, blog, helpdesk, email campaigns, and social channels — increasing content output velocity by 3× while maintaining brand consistency. – Partnered with product and UX to redesign onboarding communication flows, reducing friction in the early user journey. – Conducted competitor analysis, user journey mapping, and beta-phase research to refine positioning and GTM messaging.

• Marketing Manager · Founding Marketer · Twimbit11-01-2020 – 12-31-2022

  Joined as the founding marketer for a B2B intelligence platform serving telecom executives. Built the entire marketing function and team from scratch. – Orchestrated Product Hunt launch to #4 Product of the Day — 2,000+ site visits and 71 premium sign-ups on launch day; the company’s highest single-day inbound event. – Rebuilt email strategy using engagement data — achieved 45% improvement in open rates within 60 days, directly influencing senior leadership’s channel investment decisions. – Drove 300% organic reach growth and a 10% direct revenue lift through channel-specific campaign strategy — owned creative direction, copy, targeting, and reporting end-to-end. – Grew LinkedIn brand presence by 817,000% through a structured awareness and content programme managing editorial calendar, thought leadership, and audience segmentation. – Managed marketing budget, set team KPIs, and reported monthly and quarterly performance to leadership; oversaw digital, social, advertising, and communications sub-functions.

• Freelance GTM Consultant · SmartCue · Recipeat · ImagoAI01-01-2023 – 09-30-2023

  Embedded marketing consultant for three early-stage SaaS and AI startups — back-to-back 90-day GTM engagements covering launch strategy, positioning, and growth execution. – Ran Product Hunt launch to #2 Product of the Day — 700+ upvotes, 3,000+ site visits in 24 hours (SmartCue); built a repeatable launch playbook applied to subsequent clients. – Improved conversion rates by 15% and engagement by 20% across all three products through positioning redesign, onboarding copy overhaul, and targeted lifecycle email sequences. – Delivered competitor analysis, ICP research, user journey mapping, and beta-phase customer insights that shaped final positioning for two AI-first startups at pre-launch stage. – Built brand messaging systems, GTM frameworks, and channel strategies from brief to live assets in under 6 weeks per engagement.

• Creative Head (Contract) · Blusteak Media07-01-2020 – 10-31-2020

  – Led integrated digital campaigns for the agency’s top 3 clients (crypto, e-commerce, pharma) — increasing organic reach by 300% and improving ROAS across all accounts. – Owned creative strategy, ad copywriting, KPI definition, and monthly social calendar for all managed accounts.

• Head of Marketing & Branding · Lemon Tea Creative06-01-2018 – 06-30-2020

  – Directed integrated digital campaigns for consumer brands and social-impact clients — grew average client digital presence and engagement by 225%. – #IBleedRedNotBlue campaign: 80,000+ organic Facebook engagements and international recognition. #NothingUnnaturalInUnnatural LGBTQIA+ campaign: 40,000+ impressions and national press coverage. – Restructured influencer marketing strategy — 25,000+ follower growth and 30% increase in client revenue within three months.

• Social Media Marketing Manager · Parel Creative01-01-2018 – 05-31-2018
• Social Media Manager (part-time) · Reverse Feed01-01-2017 – 05-31-2018

Education

• Bangor Business School, Bangor UniversityMBA, International Marketing
• Pondicherry Central UniversityMaster of Arts, Mass Communication
• BPC College, Mahatma Gandhi UniversityBA, English Literature with Journalism

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