Sarah Leonard

About

As a seasoned and dynamic full stack growth marketing and strategy leader with over a decade of experience developing and executing high-impact go-to-market strategies, I’m passionate about driving revenue growth through innovative marketing, strategic initiatives, and data-driven solutions. My diverse experience allows me to grasp business complexities quickly while bringing new perspectives to the table. I am enthusiastic about working with ambitious and innovative companies to understand their unique challenges and provide actionable insights and unlock growth.

Experience

• Freelance Growth Consultant · Growth Consultant03-01-2016

  —Directed paid media and organic marketing strategies including creative and design, audience targeting, copywriting, performance tracking and budget management for high-growth businesses in B2B and B2C / DTC segments, achieving improvements in ROAS of up to 30%. —Designed and implemented demand and lead generation programs integrating CRM and automation tools to optimize funnel performance, increasing quality of leads and client acquisition. —Managed $1M+ in annual paid media budget across Google Ads, Meta, Linkedin, and TikTok, aligning spend with client objectives to maximize returns. —Led and managed client’s cross-functional teams including marketing, sales, rev ops, strategy, and leadership to build and execute on strategic campaigns.

• Advisor · Astia Global2025

  — Provide strategic feedback and guidance to early-stage companies, significantly enhancing their fundraising strategies and outcomes. — Advise globally operating early stage startups on growth initiatives and Go-To-Market strategies, driving accelerated market entry and revenue generation. — Deliver actionable insights and mentorship to entrepreneurs, fostering their development and success in competitive markets through Astia Global's advisory platform.

• Founder · Meritage Growth Partners09-01-2020 – 02-01-2025

  —Founded consultancy supporting high growth startup / middle market companies ($2-100M in annual revenue) and venture backed businesses (series A through D) with a focus on scaling revenue growth through comprehensive marketing and sales strategies. —Responsible for spearheading growth strategies inclusive of paid media strategy, demand generation, lead generation, content marketing (organic social and SEO) and email campaigns to drive awareness, traffic, quality leads, customer acquisition and retention. —Deployed advanced analytics to measure campaign effectiveness, ensuring alignment with business growth objectives; for one client, delivered a 93% increase in MQL-to-SQL (marketing qualified lead to sales qualified lead) conversion rate and reduced cost per lead by 293%. —Partnered with key stakeholders (CEO, CMO, Director of Marketing, etc.) to understand business objectives and goals, identify opportunities for growth, and design and execute strategic roadmaps to drive results. —Managed a team of marketing and business development professionals, employing a culture of experimentation to keep up with rapidly changing consumer and purchasing behavior that delivered tangible and sustainable growth.

• Client Relationship Associate · United Capital Financial Advisors, LLC02-01-2018 – 08-01-2018

  —Supported Wealth Managers by handling daily administrative and operational tasks, ensuring seamless client service delivery. —Prepared for client meetings by gathering financial documents, creating detailed meeting agendas, and managing follow-up tasks to maintain client engagement and satisfaction. —Scheduled and coordinated client appointments, balancing multiple calendars and ensuring efficient time management for the team. —Maintained accurate client records within CRM systems, enabling streamlined access to information and enhancing personalized client interactions.

Education

• Temple UniversityBachelors Degree, The Fox School of Business - Finance
• The American Business School of ParisFinance
• Lower Moreland High SchoolHigh School Diploma

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